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Alexandra Resort

Located in Providenciales on the most highly developed and sophisticated island of the Turks and Caicos chain, The Alexandra offers affordable ownership right on one of the world’s legendary beaches. It’s an excellent product in a highly desirable location, offering abundant shopping, dining and diversions.

Alexandra Resort

Unique Marketing Challenges

Prestigious Properties, a local developer, faced intense competition from major foreign resort developers. The mixed product offering included timeshare vacation product along with upscale residential offerings. Cotton provided a U.S. sales presence to augment a local real estate firm, developed a campaign to promote on-site visits in the off-season, and redefined the product offering to include the first quarter-share opportunity in TCI.

Unique Marketing Challenges

Community Development Details

188 studio, one- and two-bedroom, and penthouse condos, with a rental income program available for all. Premier location on one of the top 10 beaches in the world, watersports of all kinds, two swimming pools, swim-up bar, fitness center, restaurant with alfresco oceanfront dining. From the mid-$300s to $1.2 million.

Community Development Details

Alexandra Resort Life Style
Alexandra Resort Life Style
Alexandra Resort Life Style
Alexandra Resort Life Style