Digital marketing is not an area where you can kick back and relax for any length of time. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing. With more opportunity to reach potential consumers as well as network with industry professionals, it’s important to know which venue to to spend your time on. Cotton & Company has a proven track record and the expertise to do just that. Although things are changing on an almost weekly basis, we decided to have a look at what we expect to happen during 2016.
Predictions in Digital Marketing
The Gap of Mobile and Desktop is on the rise…. It was no real big surprise when mobile online sales overtook those made on a desktop. More often baby boomers are getting smart phones to keep in touch with loved ones and for ease of travel. It’s becoming more and more clear as the national real estate market returns that people are looking for real estate everywhere they go. Not in the sense that they are just driving around town searching for “For Sale” signs. (Who has time for that these days?) But rather because they are using their mobile devices while on the go to search for properties. These people are your prospects, they’re your potential homebuyers and they are going to their phones to find their next home.
Video Advertising raising the bar…We all know the term content is king…but in the digital world, video is king. People on a global scale are watching millions of videos on YouTube every single day. Facebook is now heavily investing in video ads and Bing is also offering video options to its advertisers. It makes total sense for someone to start their interest in a new home based on a virtual tour. We see it every day. It is now an established component within successful digital marketing campaigns across all industries.
Location Based marketing reaching new highs… Beacon technology is growing quickly and those marketers who know how to use it are already doing so. This is a medium with almost endless possibilities. One of its main features is that it helps sales professionals to plug the gap between online and in person digital marketing. In addition to beacons, a rising technology in location based marketing is called geo-fencing. This new technology allows businesses to send customers extremely targeted messages based on their location to help drive even more personalization in the world of digital marketing.
Relationship Marketing… Some experts believe this area hasn’t yet skyrocketed due to its actual meaning, but we find in the real estate advertising world it is all about the relationships. The bottom line is that relationship marketing is essentially a strategy that has been designed specifically to encourage customer interaction, loyalty and engagement in the long term. This occurs through the promotion of open and ongoing communication through personalized campaigns aimed at the individual rather than a mass target.
If that doesn’t strike you as good enough reasons to update your digital marketing efforts, than contact us today and we can discuss further how we can help. Cotton & Company is widely recognized as an industry leader in new residential real estate sales and marketing. We have empowered real estate sales success worldwide having managed more than 1,700 properties over the past four decades. All things considered, 2016 could be the most exciting year yet in terms of the progress made in digital marketing. We are certainly looking forward to seeing these predictions unfold over the next few years as well as seeing many new technologies arise.