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Real Estate Digital Marketing Agency | Cotton & Company

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Strategic Planning

By developer Posted in - on September 4th, 2014

We all know what we believe. We need to know why we believe. At Cotton & Company, analysis drives planning. Analysis drives understanding. Analysis drives belief. By identifying controllable and non-controllable market drivers with a mathematical factor, we establish a financial model that illustrates a tangible result. We achieve a consensus of beliefs to support project planning, feasibility, financing and sales.

Public Relations

By developer Posted in - on September 4th, 2014

The Cotton Solution includes a public relations program designed to enhance your specific marketing message. Working synergistically with the marketing, sales and interactive teams, Cotton PR delivers timely information through a variety of multi-media vehicles. Cotton PR has established critical relationships with the appropriate reporters, editors and producers who cover new developments from both a consumer and business perspective by focusing specifically on the luxury residential and resort real estate market. Our results speak for themselves.

Database Followup

By developer Posted in - on September 4th, 2014

In today’s business world, knowledge is power—and data capture, data manipulation and database management are the critical components essential to achieving your sales and marketing goals. Our leading-edge expertise in database management is strongly supported by state-of-the-art, proprietary reporting software and an in-house interactive team, trained to accurately interpret data and guide our clients to maximizing their marketing programs, both on- and off-line.

Market Research

By developer Posted in - on September 4th, 2014

At Cotton & Company, analysis drives planning. Analysis drives understanding. Analysis drives belief. By identifying controllable and non-controllable market drivers with a mathematical factor, we establish a financial model that illustrates a tangible result. We achieve a consensus of beliefs to support project planning, feasibility, financing and sales.

Lead Generation

By developer Posted in - on September 4th, 2014

Every marketing dollar you spend must result in significant lead generation and sales success. Understanding the success or failure of your tactics in real time is critical to adjusting your plan and maximizing its potential. Cotton & Company utilizes the industry’s most innovative tools to focus on every aspect of the sales and marketing process: CottonView®, CisionPoint®, HootSuite®, Vertex Communication®, Go-CMS® and Google Analytics®, to name a few. Bottom line—the better we understand your market, the more compelling our sales message, and the more success created for your community or resort development.

Brand Development

By developer Posted in - on September 4th, 2014

As new media opportunities expand, a creative brand strategy is essential to capture the attention of potential homebuyers. From the moment of first contact through to post-contract referral programs, your sales presentation must captivate buyers and compel them to continue to engage in the sales process. Video storytelling, digital sales tools, web presentations, printed collateral—all are a representation of the excellence and experience that homeowners can expect when living in your community. Cotton & Company provides superior collateral packages and comprehensive lead generation campaigns, produced by our award-winning marketing team.

Campaign Development

By developer Posted in - on September 4th, 2014

Creating and developing your brand raises awareness of your product or service and increases its perceived value. That makes reinforcing your brand across all channels of communication essential to a successful advertising effort. How your brand resonates with potential customers…the consistency of your message…an appropriate “look and feel”—these are just a few of the branding initiatives developed by The Cotton Solution. Extensive experience has shown us that it’s imperative to do more than get your product to market—you have to get your brand to market as well.   Read more…

Web Development

By developer Posted in - on September 4th, 2014

The right website is like bringing a virtual sales office directly to your customers, giving them more of the information they want and need faster and easier than ever before! More far-reaching and affordable than traditional media, a website designed and produced by Cotton & Company also allows for information updates whenever you need them. Our extensive experience and highly developed web technologies ensure that the marketing needs of your specific real estate product are built into your individual website design and architecture, and are targeted specifically to your exact customer profile. And our interactive specialists will make certain that all your hosting needs—from domain name registration to a spam-free site and e-mail—are taken care of.   Read more…