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Real Estate Digital Marketing Agency | Cotton & Company

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Broker Toolbox

By developer Posted in - on September 5th, 2014

Real Estate is an art and a science. We understand what’s important to real estate professionals and how to drive strong participation in our sales programs. We also know what doesn’t work, and we can save you from the trial and error methods others embrace. Managing the broker relationship is a delicate balance. Make the wrong move, and it can be difficult to bring them back.

Budgeting

By developer Posted in - on September 5th, 2014

Being prepared for the long-term is important to every real estate venture. Marketing budgets provide the guidelines to take you through final sellout, ensuring proper allocation of funds to support investment return. The impact on your ROI can be substantial, and your advance planning must reflect a realistic approach in today’s changing market environment. Cotton & Company’s vast budgeting experience is unmatched in the industry. We help you define a plan that ensures success for the project and the investors by minimizing unexpected expenditures and by maximizing the impact of every dollar you spend on lead generation.

Reporting

By developer Posted in - on September 5th, 2014

In addition to our CRM platform, our proprietary Internet-based program supplements our sales skill set and elevates our sales intelligence to a higher level. We are able to use this technology to better understand our prospects in their thought processes and their levels of quality and interest. By analyzing of their responses to our surveys and interactions with our e-mail communications, we can identify our highest-quality leads to provide a more personalized sales experience to this targeted group and be best prepared to overcome any sales objections.

Referral Programs

By developer Posted in - on September 5th, 2014

Your owners are your best sales agents. That’s what we’re striving for, but it doesn’t always happen organically. It takes planning, sales tools and special programs to facilitate connections with their friends and family. At Cotton & Company, we work every lead channel to promote the unique selling propositions that separate your community from the competition.

Internet Concierge

By developer Posted in - on September 5th, 2014

Cotton & Company understands the dynamics of an on-site sales center. Your top performers are focused on closing deals. Their full energy and attention are concentrated on the prospective buyers coming to the sales office, and the new Internet leads are often considered “B” work, receiving minimal attention. At the same time, forcing your starting pitcher to pitch batting practice isn’t a motivator that leads to sales. Ninety-five percent of all new homebuyers begin their search on the Internet, narrowing their community site visits. A strong Internet fulfillment program can only bring more buyers to your front door and more sales to your bottom line. Cotton & Company recognizes the challenges of managing this resource, and we have developed a…

Sales Tools

By developer Posted in - on September 5th, 2014

Imagine the whole universe as your prospect database! And imagine being able to put your sales collaterals “in their hands” without the cost of printing and delivery. Cotton & Company knows how you can reach everyone who visits your website with interactive sales brochures and custom publications. Now you can save both time and money while getting your sales message to a global marketplace. Take advantage of Cotton & Company technology to cost-effectively engage your prospects online.

Database Management

By developer Posted in - on September 5th, 2014

In today’s business world, knowledge is power—and data capture, data manipulation and database management are the critical components essential to achieving your sales and marketing goals. Our leading-edge expertise in database management is strongly supported by state-of-the-art, proprietary reporting software and an in-house interactive team, trained to accurately interpret data and guide our clients to maximizing their marketing programs, both on- and off-line.

Sales Environments

By developer Posted in - on September 4th, 2014

Your sales office is where “the rubber meets the road.” Cotton & Company draws on decades of experience in creating the ideal environment for sales success. Add attention-getting signage, engaging trade show exhibits and outdoor media expertise, and you have discovered the winning formula for buyer motivation.

Developer Perspective

By developer Posted in - on September 4th, 2014

Since 1983, we’ve maintained close working relationships with our clients, focused on every aspect of their developments. We start where you start: site planning, product design, amenities packages, pricing, phasing, builder and membership programs. We understand that sales are the final result of a comprehensive plan designed to maximize profitability.