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Real Estate Digital Marketing Agency | Cotton & Company

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Analytics

By developer Posted in - on September 5th, 2014

Who is visiting your website? Where are they coming from? What other sites are they visiting? Cotton & Company uses web analytics comprised of 20 different performance parameters to measure, examine and compare the effectiveness of your website. Utilizing this critical and carefully analyzed information, Cotton & Company can fine-tune your web programming to respond quickly to identified trends and stay up-to-the-minute with industry standards. At Cotton & Company, the best results come from the best information.

Database Integration

By developer Posted in - on September 5th, 2014

In today’s business world, knowledge is power—and data capture, data manipulation and database management are the critical components essential to achieving your sales and marketing goals. Our leading-edge expertise in database management is strongly supported by state-of-the-art, proprietary reporting software and an in-house interactive team, trained to accurately interpret data and guide our clients to maximizing their marketing programs, both on-and off-line.

Content Development

By developer Posted in - on September 5th, 2014

The right website is like bringing a virtual sales office directly to your customers, giving them more of the information they want and need faster and easier than ever before! More far-reaching and affordable than traditional media, a website designed and produced by Cotton & Company also allows for information updates whenever you need them. Our extensive experience and highly developed web technologies ensure that the marketing needs of your specific real estate product are built into your individual website design and architecture, and are targeted specifically to your exact customer profile. And our interactive specialists will make certain that all your hosting needs—from domain name registration to a spam-free site and e-mail—are taken care of.

Social Marketing

By developer Posted in - on September 5th, 2014

Real estate marketing continues to evolve as technology changes the way we communicate. The most cost-effective and accurate medium to capture traffic for community developers is through social marketing. Facebook, Pinterest, YouTube, Twitter and Google+ offer new opportunities to brand your real estate project and engage in ongoing conversation with homebuyers. Your corporate profile serves as a living brochure, an instant referral program and an affiliate marketing program delivering active databases of like-minded consumers. Integrating the social platform with your traditional web presence is critical to maximize your search engine position. Every step of the way, program results are tracked through in-depth analytics to refine your marketing message and ensure success.

Pay Per Click

By developer Posted in - on September 5th, 2014

Pay-per-click advertising utilizes search engine optimization (SEO) to place your ad—along with a link to your website—at the very top of the first page of results for pre-determined search terms. Cotton & Company works with our clients to create the optimum list of words and phrases that will produce the highest response. With unlimited access to regional, national and international markets, your pay-per-click campaign will be continually monitored by our interactive team to ensure maximum performance.

Search Engine Optimization

By developer Posted in - on September 5th, 2014

In today’s world, there are hundreds, perhaps even thousands, of businesses similar to yours. And they all want their website—if they have one—to appear as number one in search engine results, generating as much traffic as possible. That’s when the website with the most effective, up-to-date search engine optimization (SEO) wins. SEO is an extremely competitive and constantly changing aspect of Internet marketing—that’s why the Cotton SEO staff is at the forefront of SEO research and development. The result for our clients is a big advantage over their competitors.

Real Estate Focus

By developer Posted in - on September 3rd, 2014

Opportunity is found where others see difficulty. Over the past four decades, Cotton & Company has focused exclusively on the unique challenges of the real estate industry. No other company delivers a more focused perspective, a more insightful strategy, a more innovative methodology, or a more integrated and efficient program. Today, more than ever, we are emboldened by the myriad of resources available and are committed to execute at our highest level.

Design

By developer Posted in - on September 3rd, 2014

The right website is like bringing a virtual sales office directly to your customers, giving them more of the information they want and need faster and easier than ever before! More far-reaching and affordable than traditional media, a website designed and produced by Cotton & Company also allows for information updates whenever you need them. Our extensive experience and highly developed web technologies ensure that the marketing needs of your specific real estate product are built into your individual website design and architecture, and are targeted specifically to your exact customer profile. And our interactive specialists will make certain that all your hosting needs—from domain name registration to a spam-free site and e-mail—are taken care of.