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How to Make Sure Your Real Estate Project Uses Facebook to its Advantage

By Marissa Mastroianni Posted in - Advertising & Social Media on October 3rd, 2018

If you approach social media advertising as though it were the same as your strategies for Google Ads, you’re going to fail. Because the two—social media advertising and paid search advertising—are different, they require separate advertising strategies. Before I give you the strategies for social media advertising, let me explain the difference between social media advertising, such as Facebook, Twitter, and Pinterest, and paid search, such as Google and Bing. Google is an example of paid search advertising. Marketers pay Google to appear in search results, choosing keywords relevant to their businesses, hence the word “search” in “paid search advertising.” When a user enters Google and searches for “condos for sale in Sarasota,” the marketers who bought Google ads for…

Here’s What You Need to Know About the Latest Facebook Algorithm Updates

By Marissa Mastroianni Posted in - Advertising & Social Media on September 26th, 2018

At the beginning of this year Mark Zuckerberg announced that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over content from brands, and, as a result, it has become trickier than ever to ensure your content gets the screen time it deserves. But, Facebook is still the largest social media network in the world. Making its algorithm work for you is key to a successful Facebook marketing strategy. How the Facebook Algorithm Works On January 11th, 2018, Mark Zuckerberg announced that Facebook would be changing its News Feed algorithm to prioritize content from “friends, family and groups.” “As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And…

7 Things to Consider When Building a Country Club Website for Lead Generation

By Alyssa Greenspan Posted in - Advertising & Press & Real Estate & SEO on June 20th, 2018

It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in…

Naples Reserve Wins Big

By Alyssa Greenspan Posted in - Advertising & Real Estate on May 25th, 2018

Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family, and custom estate homes, has captured Silver Award honors in The Nationals new home sales and marketing awards from the National Association of Home Builders. Naples Reserve secured Silver Awards for both “Best Lifestyle Program for a Community” and “Best Sales/Welcome Center.” Both the Naples Reserve logo and its direct mail program were also recognized with Silver Awards. The Nationals salutes the best in the building industry for their determination, integrity, creativity, and endurance. With 57 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams. During a three-day judging process, a…

Homebuying Habits Across Generations

By Alyssa Greenspan Posted in - Advertising & Real Estate on May 25th, 2018

Homebuyer Behavior They might do their research online and also believe that data and machine learning will have an important influence on the real estate experience, but when it comes to the process of searching for a home, millennials and baby boomers lean more on their agent than digital platforms. This, according to a survey on homebuyer behavior by Owners.com that studied that homebuying patterns of over 1,000 buyers across different age-groups. The survey revealed that 82 percent of the buyers said that online access to data-focused property information was essential to their decision-making process. But that was the only aspect that all the three generations—baby boomers, Gen X, and millennials—agreed upon. The survey highlighted vast differences in the way these generations…

Cotton & Company To Attend the 2018 Facebook Developers Conference

By Angelene Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018

On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook…

Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards

By Angelene Posted in - Advertising & Real Estate on January 22nd, 2018

Cotton & Company, in partnership with developer iStar took home 4 Silver Awards from The Nationals 2018. The National 2018 honor the best in Sales, marketing & design. The Nationals (NAHB’s National Sales and Marketing Council ) salutes and honors the best in the building industry for their determination, integrity, creativity, and resilience. Silver Award Winners are the top vote recipients in each category and are the finalists for the Gold Award. Gold Awards in each category will be presented as part of the International Builders’ Show. Naples Reserve & Cotton & Company Win Four Silver Awards From The Nationals Including:   Best Lifestyle Program for a Community Naples Reserve Naples, FL Developer: iStar Financial Marketing Director: Heather Thompson Ad Agency: Cotton &…

Luxury Real Industry Eyes First Quarter 2017 Sales Results

By developer Posted in - Advertising & Top-Home on April 3rd, 2017

With April 1st marking the end Q1 2017, many developers and investors are reflecting on the results from the first three months of the year. After a lackluster 2016 widely attributed to the contentious national election, many industry professionals were predicting a positive increase in luxury home sales. For communities targeting Florida’s winter residents, high season typically begins on January 15th and runs through mid April. This year, President Trump settled into the White House and quickly became a frequent visitor to South Florida. Besides having a new administration in place in Washington, and the new Winter White House established on Palm Beach – what changes did the real estate market experience in Q1? 1. Stock Market Surges – In…

Could Millennial Homeownership Be on The Rise?

By Jennifer Magill Posted in - Advertising on September 27th, 2016

A recent Fannie Mae report analyzed U.S. Census data of 20- to 33-year-olds from 2006 to 2014. It followed different age groups through the boom (2006–08), bust (2008–12), and recovery years (2012–14). The fear of commitment of buying a home with a partner could be one of the reasons many younger folks don’t own the roof over their heads—along with rising prices, high student debt, and hard-to-get credit. As a digital marketing agency knowing who to target and when is crucial to campaign success, being able to narrow down and be ultra-specific about demographics and branding is why we are a leading industry agency. Cotton & Company has lived through the down-turn and survived. We understand real estate and how it…

Most Effective Forms of Marketing Strategies for Country Clubs

By Jennifer Magill Posted in - Advertising & Media & Real Estate on August 8th, 2016

Marketing your golf course is a necessity. You probably knew that already. However, not every form of marketing was created equal, and there are SO many to choose from. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs around the country.  The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs. Cotton & Company is a full-service, marketing firm exclusively specializing in luxury residential real estate. We have found success in lead generation, content marketing and branding with traditional as well as digital advertising, and that is the real key for…