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How to Make Sure Your Real Estate Project Uses Facebook to its Advantage

By Marissa Mastroianni Posted in - Advertising & Social Media on October 3rd, 2018

If you approach social media advertising as though it were the same as your strategies for Google Ads, you’re going to fail. Because the two—social media advertising and paid search advertising—are different, they require separate advertising strategies. Before I give you the strategies for social media advertising, let me explain the difference between social media advertising, such as Facebook, Twitter, and Pinterest, and paid search, such as Google and Bing. Google is an example of paid search advertising. Marketers pay Google to appear in search results, choosing keywords relevant to their businesses, hence the word “search” in “paid search advertising.” When a user enters Google and searches for “condos for sale in Sarasota,” the marketers who bought Google ads for…

Here’s What You Need to Know About the Latest Facebook Algorithm Updates

By Marissa Mastroianni Posted in - Advertising & Social Media on September 26th, 2018

At the beginning of this year Mark Zuckerberg announced that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over content from brands, and, as a result, it has become trickier than ever to ensure your content gets the screen time it deserves. But, Facebook is still the largest social media network in the world. Making its algorithm work for you is key to a successful Facebook marketing strategy. How the Facebook Algorithm Works On January 11th, 2018, Mark Zuckerberg announced that Facebook would be changing its News Feed algorithm to prioritize content from “friends, family and groups.” “As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And…

Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report

By Angelene Posted in - Real Estate & Social Media on May 16th, 2018

Although the news is grim with reports of millennials putting off home-buying due to frivolous purchases, data shows that millennials are flexing their buying power in the real estate market. According to the National Association of Realtors’ (NAR) annual Home Buyer and Seller Generational Trends report released in March, millennials were the most active homebuying generation for the fifth year in a row. Across the nation, there’s a shortage of homes on the market associated with rising home prices. Despite this, millennials continue to buy—a full 36 percent of all home purchases were made by millennials, a 24 percent increase in home purchases by millennials from 2016, according to the report. It’s estimated that, if more homes had been on…

Everything Facebook Launched at F8 2018 and Why

By Angelene Posted in - Press & Social Media on May 2nd, 2018

Dating, Instagram video calling, trip VR Memories and more… Day 1 of Facebook’s F8 conference was packed with announcements and updates. Here are 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.   1. FaceDate Facebook is launching a dating feature where you can volunteer to make a profile that’s only visible to non-friends who’ve also opted in to looking for love. Facebook will match you based on all its data, and messaging will happen in a dedicated inbox rather than Messenger. Why: If Facebook wants to drive “meaningful connections”, it doesn’t get more meaningful than introducing you to your life partner. Facebook will have to be careful to keep everything private, as people already think it’s creepy or…

Cotton & Company To Attend the 2018 Facebook Developers Conference

By Angelene Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018

On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook…

5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You

By Jennifer Magill Posted in - Media on September 16th, 2016

Digital Marketing is increasingly responsible for more and more. More productivity, more effectiveness, more leads, more sales, etc. Real Estate Marketing teams are feeling strapped with limited resources and smaller budgets. If you keep your entire marketing strategy in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed, on the other hand, if you hire a real estate advertising agency, quality and control might become concerns. With real estate being one of the last industries to jump onto the digital advertising band wagon, few marketing agencies have the strategic experience to put today’s technology to work for selling homes. Cotton & Company combines 30 years of luxury real estate…

Most Effective Forms of Marketing Strategies for Country Clubs

By Jennifer Magill Posted in - Advertising & Media & Real Estate on August 8th, 2016

Marketing your golf course is a necessity. You probably knew that already. However, not every form of marketing was created equal, and there are SO many to choose from. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs around the country.  The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs. Cotton & Company is a full-service, marketing firm exclusively specializing in luxury residential real estate. We have found success in lead generation, content marketing and branding with traditional as well as digital advertising, and that is the real key for…

Boomers Rank Their Must-Have Housing Features

By Jennifer Magill Posted in - Media & Real Estate on July 28th, 2016

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. From a recent survey from AARP’s community results dive into a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to most-needed outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market also disclosed one community feature with the largest need gap in eight different domains, including transportation,…

Cotton B Fit – What Trend is Cotton & Company Conquering Next?

By Jennifer Magill Posted in - Advertising & Media on May 2nd, 2016

With the health and fitness trend not going anywhere anytime soon, Cotton & Company decided to join in! With long hours and busy schedules it can be easy to forget about your health so in an effort to not only get healthier but also promote a healthy work environment, COTTON B FIT was born. It started with a nutri-bullet in the kitchen, with protein and fruit to make smoothies. Cotton has also offered balance chairs to some employees to promote good posture and a strong core on long workdays. Many of us have taken the opportunity to leave work a little early to grab a yoga class together or walk one of Stuart’s beautiful bridges. Promoting these healthy habits has…

3 Baby Boomer Real Estate Myths Busted

By Jennifer Magill Posted in - Advertising & Media on December 8th, 2015

The generation born following World War II has had a major impact on the U.S. economy and housing market over the past several decades, and the next decade will be no di­fferent as baby boomers enter their golden years. But don’t expect this generation to stick to the script when it comes to retirement and housing decisions. The new Merrill Lynch/Age Wave survey, Home in Retirement: More Freedom, New Choices, turns conventional wisdom on its head. Living in downsized homes -condos, rental apartments and houses smaller than where they lived before?  Not every boomer wants to sell their home and move to a condo. “About half of people we surveyed didn’t downsize at all when they moved,” said AgeWave President and…