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5G – What does the future hold?

By Emily Hightower Posted in - Press on August 9th, 2019

So you’ve been hearing about 5G. You may be thinking that 5G is going to be a little faster, a little more reliable, and a little newer, but it’s actually more than that. It’s a massive innovation that’s going to change the way devices connect to the internet, and more importantly, to each other. As 5G rolls out over the next two years, it’s going to change everything that uses a wireless connection; at this point, that is pretty much everything. So, what’s so special about a 5G future? First of all, it’s fast. Unbelievably fast — 20 gigabits per second over wireless fast. That’s 100 to 250 times faster than 4G. By comparison, 4G provides average speeds of about…

INAUGURAL ISSUE OF SOLUTIONS MAGAZINE PUBLISHED

By Cristina Posted in - Press on August 5th, 2019

STUART, Fla. (August 1, 2019) Cotton & Company today announced the inaugural issue of its industry publication, Solutions magazine, hot off the press. Available to request online, the magazine gives readers and professionals an inside look at the real estate marketing industry through a unique editorial perspective. This newly designed publication is filled with industry insights garnered by one of the top real estate marketing firms in the country. It provides educational support for digital marketing, real estate sales and more. “Through more than 40 years of experience, Cotton & Company has continuously evolved to become the industry leader in luxury real estate marketing,” says Stephann Cotton, Founder & CEO of Cotton & Company. “The market is constantly changing, with…

Real Estate Expertise Rooted in Workout Solutions

By Dria Miller Posted in - Press on July 19th, 2019

Stephann Cotton – Baptized By Fire University of Florida advertising degree in hand, Stephann Cotton set out to find his place in the world. Having grown up in Fort Lauderdale, South Florida was home and when a job opportunity presented itself with Southeastern Marketing, he jumped right in. Little did he know it at the time, but he entered his first real estate cycle … at the bottom. It was the late 1970s. The banking and Real Estate industries had taken a hit, and many prime real estate assets were thrown into Real Estate Investment Trusts (REITs). Projects, big and small, were shut down on a moment’s notice. Locks on the gates, half-finished construction, no development team in place. Continental…

Strong Sales Activity Continues at Naples Reserve in First Half of 2019

By Emily Hightower Posted in - Press on July 11th, 2019

Homebuyers who visit Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family and custom estate homes in South Naples, realize they have the opportunity to be part of something special. That’s why Naples Reserve continues to be a top-selling community in South Naples, and buyers keep taking advantage of the opportunity to live a laid back lifestyle on the water. Naples Reserve has logged 123 home sales in 2019 as of June 23, which is already more than half of its 2018 total. The entire community is nearly halfway sold towards its eventual total of 1,088 homes at buildout. The Sutton Cay neighborhood is the latest neighborhood to open up to buyers at Naples Reserve. Located steps away…

Boca West Country Club Named One of the World’s Most Iconic Club Brands By National Club Association Survey of Club Managers

By Emily Hightower Posted in - Press on July 11th, 2019

Boca West only Florida Club to Make the List One of South Florida’s top private clubs, Boca West Country Club, has joined an elite group of prestigious golf destinations around the world. Boca West Country Club has been named one of the most iconic clubs in the world in a National Club Association survey of 314 private club managers. Conducted by The McMahon Group, the Pulse Survey featured in the organization’s current Club Trends magazine, ranked Boca West as one of the top in the world among golf and country clubs. It was the only Florida country club to receive this distinction. “We are deeply humbled that our peers in the country and golf club world find Boca West to…

ULI’s Real Estate Economic Outlook

By Dria Miller Posted in - Press on July 11th, 2019

If we all could predict the future, everyone would be jumping into real estate investment and development. Although no one has a crystal ball, the Urban Land Institute has an impressive track record when it comes to forecasting for trends in the global real estate industry. ULI’s most recent Real Estate Economic Forecast was presented at its Spring Convention in Nashville. A member of the ULI Recreational Council, Stephann Cotton, sat with us to break down what those predictions mean for the industry. Real Estate Market Stability “If you look at the different sectors of the real estate market, and you look at the projected growth, virtually all sectors are almost flatlined from 2019 to 2021. Housing inventory has stabilized…

An Update on the Recent Successes of Orchid Island

By Marissa Mastroianni Posted in - Press on June 3rd, 2019

Since the summer of 2018, Orchid Island Golf and Beach Club has experienced a change in momentum felt throughout the community. By implementing a national marketing program, new digital strategies and publishing Orchid Island Lifestyles Magazine, Orchid Island has developed a new approach for reaching a unique audience of potential members in search of Vero Beach real estate. The shift in momentum started with a new way of thinking for this private beach club. Where previously focus was put solely on Vero Beach real estate, the club is now focusing on promoting the community as a whole and the Orchid Island location. By letting people fall in love with the lifestyle here, real estate interest and sales have begun to…

CONSUMERS ARE CUTTING THE CABLE: Opening New Doors to Streaming Video Content

By Marissa Mastroianni Posted in - Press on June 3rd, 2019

The world is moving fast, and technology continues to evolve at a record pace. 4K televisions are the standard, and consumers are cutting the cable and using new streaming devices like Hulu, Netflix, and YouTube to watch their favorite TV shows. With those new services built into smart TV ‘s at the factory people buy a new TV and plug it in – there’s no more waiting for cable or satellite TV services to be installed. You can immediately watch streaming video at your convenience, at a much lower cost, and only pay for what you really enjoy. It’s no wonder that in the last year alone, over 6 million Americans cut the cord to cable.  The younger generations are…

Real Estate Marketing By Targeting Life Stages

By Marissa Mastroianni Posted in - Press on April 23rd, 2019

A home has a million faces to an individual as they travel through life.  Your childhood home reminds you of warmth and family, while your first apartment felt like growth and confusion. Quickly your first home felt like accomplishment and exploration as you created a future. Homes become a place where you gather with those you love year after year, harboring memories as the seasons change. Targeting where an audience is in their stage of life has proven to be a highly effective method for marketing. A recent study of more than 23,000 home shoppers by John Burns and his real estate consulting group revealed the most effective ways to market to homebuyers and these results explained exactly why dividing…

Do I still need a Traditional Real Estate Print Ad?

By Marissa Mastroianni Posted in - Press on April 4th, 2019

A successful marketing strategy includes a mix of traditional media to support a strong digital media campaign. Use this checklist to ensure your print creative is on point. Traditional media a special way of reaching out to those who may not use the Internet, television, or radio religiously, or helps to keep a client in the consumer’s mind when they’re not engaging with advertisements on other platforms. Print media should be used in a transitional market where there is a seasonal surge of buyers, like in South Florida during the winter months. During that time we have a short window to capture their attention, and we need to utilize every form of marketing available, which is why print media and…