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Florida Real Estate – a Coronavirus Opportunity?

By Cristina Posted in - Press on March 25th, 2020

As the US market continues to experience the early stages of the Coronavirus cycle, every industry is evaluating its short-term and long-term impact. For the real estate industry in particular, discussion of a looming “recession” brings to mind the challenges faced during the global financial crisis over the last decade. But this is 2020, and real estate could be a bright spot for investor opportunities in an otherwise volatile global market. “We’ve taken this ride before,” says Stephann Cotton, President of Cotton & Company, a Florida-based international sales, and marketing firm specializing in luxury residential properties. “In June 2005, we raised a red flag at the beginning of the last cycle. We witnessed a significant drop in new web visitors…

11 Take Aways You’ll Want to Hear About the Future of Digital Marketing

By Cristina Posted in - Press on January 29th, 2020

“More people subscribe to Amazon Prime than voted in last election, have a pet, decorate a Christmas tree, own a landline or a gun.” Scott Galloway, Professional of Marketing NYU Stern School of Business “Marketing is both art & science. We used to focus on the art, not the science. Today, we have gone a little too far the other way. We need to revisit the art of storytelling and branding. We have to figure out how to use data to support the emotional piece, thereby driving consistent traffic and creating loyalty. That’s not easy today.” Charisse Hughes, CMO Pandora Americas “The winner in long run is whoever has the most information. Data is the center of gravity and attracts…

A Journey of Discovery

By Cristina Posted in - Press on January 15th, 2020

There it was, bigger than life on your computer screen. A magnificent landscape of bright blue skies and rolling desert hills that seemingly merge into the clear blue waters of the Sea of Cortez. The stunning beauty of the Baja actually takes your breath away. What an incredible first impression, but then what? Take the Quiz. A short series of four or five questions are asked about how you would interact with the environment, what level of service you prefer, what activities you are most likely to schedule. Your answers and interactions create a profile of your interests that allows the developer to get to know what’s important to you. When it comes to nurturing a lead, one size certainly…

Private Clubs Scramble to Address Emerging Market Demands for Spa & Wellness Lifestyle

By Cristina Posted in - Press on January 8th, 2020

One of the most important amenity expansions the Club could undertake as wellness continues to be a key driving factor for our market. You’ll see below, that technology often leads to lifestyle changes. In the case of health and wellness, it’s been a game-changer. The emerging market ranks this among its top priorities when selecting a home. Here are a few insights we wanted to share: Trends that Make Wellness a Top Priority PSYCHOGRAPHIC SHIFT: Baby Boomers, Gen Xers and Millennials are ALL focused on wellness: nutrition, longevity, disease prevention, stress reduction, and alternative medicines. They are dedicated to wellness, devoting time and money to exercising, and eating right. This is a long-term shift in psychographics, not a short-term fade….

Your Smartphone Knows You Best

By Cristina Posted in - Press on December 10th, 2019

Your smartphone has become a part of your DNA. You carry it with you wherever you go. It knows where you are headed before you do. How? Your phone is constantly sending out a device ID. That ID is being recorded and matched with your personal profile. That personal profile includes your connection to other devices such as laptops or computers. Together, we can track your spending patterns, your travel habits, what you watch, what you read and who you are connected to. We know your net worth, your age and where you ate dinner last Friday night. It may be scary, but it’s a new world, where data and identity solution companies are in the driver’s seat. It’s changing…

The Making of Kolter.com – Documenting Decades of Achievement

By Cristina Posted in - Press on December 10th, 2019

The Kolter Group is among the most accomplished private real estate investors in the Southeast, with many high-profile projects from the Carolinas to South Florida. Having quietly sold more than $14 billion in real estate, the powerhouse firm is well known in industry circles, yet widely underestimated by the general public. Recently, Kolter’s humble CEO, Bobby Julien, decided it was time to showcase the company’s substantial accomplishments by developing a new online presence at Kolter.com. The Kolter Group wanted to showcase its work on one website, ensuring that its five affiliate entities were united in execution of the overall brand positioning. These five affiliate businesses, Kolter Urban, Kolter Homes, Kolter Financial Services, Kolter Hospitality and Kolter Land, allow the company…

The Country Club Conundrum

By Emily Hightower Posted in - Press on October 10th, 2019

After decades of land developers creating gated Country Club communities, a new phenomenon turned the Country Club world upside down. In the 1970s and ‘80s, when these communities were created, no one could foresee a future when living in a highly amenitized community could be detrimental to the value of your home. Fast-forward the post–economic downturn to find a similar scenario facing Clubs across the country: Consumers are much more sensitive to the carrying costs of real estate assets Club amenities are dated or not up to the high standards of the emerging market Realtors are selling houses, avoiding the costly extras of Country Club communities The gates are locked, keeping potential homebuyers away Baby Boomers have replaced the Silent…

From Dublin With Love: Barry Kinsella, Master Photographer

By Emily Hightower Posted in - Press on October 10th, 2019

For over four decades, Cotton & Company has worked with top industry professionals to capture unforgettable images that tell a story without ever speaking a single word, images that transport viewers to a place they can only imagine, a place they aspire to be. Team Cotton wouldn’t be who we are without these talented industry professionals. It’s with deep appreciation and gratitude that we celebrate the legendary career of a colleague who is one of a kind. Barry Kinsella, born in Dublin, Ireland, has been a cherished partner of Team Cotton almost from the beginning. His avid interest in the Soviet Union, along with his personal enthusiasm for travel, allowed him to photograph the sites of some of the world’s…

Boca West CC Opens New Realty Company, Renews Tennis Partnership

By Emily Hightower Posted in - Press on October 8th, 2019

From: Club and Resort Business By Joe Barks | October 3, 2019 Boca West Country Club in Boca Raton, Fla. has opened Boca West Realty, a new company that will focus exclusively on the private residential club community, and be located on site within the club’s new Golf & Activities Center. Boca West Realty will also work with outside brokers to facilitate the demand for the wide range of luxury properties in 55 distinct villages.Managing Broker Stephann Cotton and Director of Sales Glen Trotta will oversee daily operations and the expanded services. The company will be supported by an advanced digital and traditional marketing campaign showcasing the club lifestyle and maintenance-free properties at Boca West. The program will target the…

Destination Resort Sales: The Pitfalls To Avoid

By Emily Hightower Posted in - Press on October 1st, 2019

Resort residential real estate sold in beautiful international and island destinations sounds like a glamorous business, but it often becomes the most complicated of all real estate transactions. Understanding the laws and taxes of the destination country is only part of the battle. Understanding the reach of American law, and how it can affect your sales success, is even more important. Developers often celebrate when they secure the best hospitality brand for their property, and later learn the limitations and restrictions that surface due to the brand affiliation. Most of the world’s premiere hospitality firms are based in the United States and will require strict compliance with SEC and HUD regulations. Access to databases and cross-marketing tools is often limited…