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Health and Wellness Take Center Stage

By Karen Cantor Posted in - Press on March 25th, 2021

COVID is Transforming Homebuyers’ Mindset Due to the length of the crisis, short-term lifestyle changes have become daily habits with a renewed focus on health and wellness. The country’s real estate sector is responding to these drastic lifestyle changes initiated by the pandemic with long-lasting impact and the trend is likely to stick around well past the COVID-19 era. Emotional health and physical wellness have become top priorities to families of all ages and lifestyles. To offer buyers what matters most, builders and industry leaders have risen to the occasion. Land planners and architects are more focused than ever on developing projects that are changing the way people live. Place makers are focusing on safe living, health and wellness, immunity,…

Real Estate Sales in Golf Communities Surge as Golf Popularity Experiences an Upswing

By Karen Cantor Posted in - Press on March 16th, 2021

It’s been almost a decade since the golf industry took a hard hit with the global economic crisis. Golf play was down as baby boomers focused on surviving the down cycle.  Real estate sales slowed as membership and HOA fees were considered a burden for homebuyers, and Generations X & Y were interested in families, travel, and focused on other sports.  My how times have changed, and 2021 is setting up to be a banner year for the golf industry for many reasons. Since the quarantine started back in March 2020, COVID prevented many forms of entertainment. Fortunately, for sports enthusiasts’ golf was not one of them.  People found themselves with time on their hands, a need to get outside…

2021 Digital Marketing Predictions and Trends for the Real Estate Industry

By Karen Cantor Posted in - Press on February 26th, 2021

While 2020 was a year when time seemingly stood still for many Americans, innovation in digital marketing has accelerated like never before. On the back of COVID-19, digital media has been transformed with significant changes looming for the industry. Major shifts in consumer behavior and a renewed focus on privacy are impacting longtime industry standards, leading to big changes for 2021 and beyond. “We’ve entered a new age of digital media innovation,” says Angelene McCullough, Cotton & Company’s Digital Marketing Strategist. “2020 transformed the way people and brands are using the internet, which in turn has resulted in an entirely new digital ecosystem.” As more and more people were forced to rely heavily on the internet during the quarantine for…

Hot Boating Industry Creates Wave of New Marina Development

By Karen Cantor Posted in - Press on February 15th, 2021

There have been very few industries that have benefited from the COVID 19 pandemic with the exception of real estate and marina development. Long-term, state-wide shutdowns and rising tax burdens have created new migration patterns and have impacted lifestyle trends in the leisure market. Both the vacation home sector and the boating industry are experiencing massive growth, and developers are taking notice of the opportunity incorporating marina development into their community plans. After months of being isolated in their private residences, many retreated from densely populated urban environment to sanctuaries in the mountains, the beaches, and beyond. Boating has emerged as one of the most favorable forms of socially distanced outdoor recreation that individuals can experience with family and close…

The 2021 Land Rush Is On

By Karen Cantor Posted in - Press on January 20th, 2021

2021 Florida Land Rush Is On The pandemic has accelerated what is being called the “Great Real Estate Migration.” Hundreds of thousands of Americans have been departing their large urban city homes to head for the suburbs, rural areas, and less densely populated areas in a Land Rush. A combination of reasons behind the move includes the ability to work remotely, civil unrest, high state taxes and rising urban costs of living, just to name a few. While mortgage rates this past year have dropped to the lowest in 50 years, droves of millennial renters living in populated city centers are now heading to the suburbs. This is an entirely new demographic flooding the homebuyer market. This also has fueled…

Covid Fallout Drives High Demand for Florida Lifestyle – But What About High-Rise Condominiums?

By Karen Cantor Posted in - Press on January 5th, 2021

As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,…

The Future of Real Estate Community Design

By Karen Cantor Posted in - Press on December 14th, 2020

Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway…

Why Country Club Living is More Popular than Ever

By Karen Cantor Posted in - Press on November 20th, 2020

Private club communities are attractive to buyers now more than ever. As a result of the pandemic, country club communities are being sought out for having all the bells and whistles buyers seek at this time. Here are just a few of the reasons why the appeal of country club living has grown significantly in the post Covid-19 era. Wellness According to the Private Communities Registry, Inc. (PCR) 2020 Survey, wellness amenities top the list of what home searchers are looking for. Fitness related amenities remain the top requested benefit by homebuyers. Swimming pools (73%), with fitness centers (71%), and walking/ biking trails (70%) following close behind. There is also an enthusiasm for tennis/pickle ball, green features, spas, and other…

Real Estate Development Pre-Sales Achieve Astounding Results

By developer Posted in - Press on October 30th, 2020

With a shortage of standing inventory in Florida and surging migration to the State, Florida homebuyers face fewer options when searching for that perfect winter or year-round address. Construction materials and labor costs are on an upward trend, resulting in the continued rise of new home pricing in the market. For real estate developments with pre-sale condominiums, this scenario will lead savvy homebuyers getting in early to take advantage of future appreciation. For homebuyers that settle on what’s available today, waiting for new construction may be necessary to acquire the home of their dreams. Pre-sale offerings in real estate developments can be a win-win for both the buyer and the developer. For the homebuyer, the best selection and pricing are…

Florida’s Longboat Key Attracts Five-Star Luxury Development

By developer Posted in - Press on October 26th, 2020

Florida’s Longboat Key attracts five-star luxury development. Longboat Key a moneyed enclave, neighboring affluent Sarasota is a hot property right now. In Q3 2020 closed condominium and townhome sales above a million hit 102 compared to 39 in Q3 2019. Located in both Sarasota and Manatee Counties, Longboat Key is 9 miles northwest of Sarasota and almost 40 miles south of Tampa. The year-round population of around 7,0000 almost doubles from January to April thanks to snowbirds who primarily hail from the Northeast and Midwest. With an average family income of $181,903 affluence is a way of life. Just a 15-minute drive from downtown Sarasota via a bridge this low-key barrier island has some of the most pristine beaches in…