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The Country Club Conundrum

By Emily Hightower Posted in - Press on October 10th, 2019

After decades of land developers creating gated Country Club communities, a new phenomenon turned the Country Club world upside down. In the 1970s and ‘80s, when these communities were created, no one could foresee a future when living in a highly amenitized community could be detrimental to the value of your home. Fast-forward the post–economic downturn to find a similar scenario facing Clubs across the country: Consumers are much more sensitive to the carrying costs of real estate assets Club amenities are dated or not up to the high standards of the emerging market Realtors are selling houses, avoiding the costly extras of Country Club communities The gates are locked, keeping potential homebuyers away Baby Boomers have replaced the Silent…

From Dublin With Love: Barry Kinsella, Master Photographer

By Emily Hightower Posted in - Press on October 10th, 2019

For over four decades, Cotton & Company has worked with top industry professionals to capture unforgettable images that tell a story without ever speaking a single word, images that transport viewers to a place they can only imagine, a place they aspire to be. Team Cotton wouldn’t be who we are without these talented industry professionals. It’s with deep appreciation and gratitude that we celebrate the legendary career of a colleague who is one of a kind. Barry Kinsella, born in Dublin, Ireland, has been a cherished partner of Team Cotton almost from the beginning. His avid interest in the Soviet Union, along with his personal enthusiasm for travel, allowed him to photograph the sites of some of the world’s…

Boca West CC Opens New Realty Company, Renews Tennis Partnership

By Emily Hightower Posted in - Press on October 8th, 2019

From: Club and Resort Business By Joe Barks | October 3, 2019 Boca West Country Club in Boca Raton, Fla. has opened Boca West Realty, a new company that will focus exclusively on the private residential club community, and be located on site within the club’s new Golf & Activities Center. Boca West Realty will also work with outside brokers to facilitate the demand for the wide range of luxury properties in 55 distinct villages.Managing Broker Stephann Cotton and Director of Sales Glen Trotta will oversee daily operations and the expanded services. The company will be supported by an advanced digital and traditional marketing campaign showcasing the club lifestyle and maintenance-free properties at Boca West. The program will target the…

Destination Resort Sales: The Pitfalls To Avoid

By Emily Hightower Posted in - Press on October 1st, 2019

Resort residential real estate sold in beautiful international and island destinations sounds like a glamorous business, but it often becomes the most complicated of all real estate transactions. Understanding the laws and taxes of the destination country is only part of the battle. Understanding the reach of American law, and how it can affect your sales success, is even more important. Developers often celebrate when they secure the best hospitality brand for their property, and later learn the limitations and restrictions that surface due to the brand affiliation. Most of the world’s premiere hospitality firms are based in the United States and will require strict compliance with SEC and HUD regulations. Access to databases and cross-marketing tools is often limited…

In House In Control

By Emily Hightower Posted in - Press on September 10th, 2019

Strategic planning between web developers, writers, media buyers, SEO specialists and social marketing teams is critical to the success of a digital program. Today’s ever-changing digital world has made it easy for agencies to outsource services rather than stay current with the fast-paced evolution of technology. Many agencies are merely becoming marketing coordinators for programmatic media buying, website development, blog writing, search engine optimization, responsive advertising, video development and social media. But does the lack of integration impact the effectiveness of the overall program? In a word — absolutely. Artificial intelligence has been integrated into every aspect of the digital environment. Each platform has an algorithm that is taking into account the user’s activities and engagement on other platforms. It’s…

THE SCIENCE OF STORYTELLING

By Marissa Mastroianni Posted in - Press on August 17th, 2019

Today’s homebuyers don’t want to be “sold.” They are tech savvy people who do their homework to find the community that best meets their needs and personality. Every individual has a unique perspective, and their priorities are as varied as their personal style. The challenge is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions of your community. There are hundreds of engaging stories about homeowners enjoying life in exceptional ways: A new love for gardening that’s putting fresh vegetables on the table. “Bella” the cocker spaniel they met at the dog park that is now a best friends with “Barley” their rescue dog. Or perhaps a passion for photography that inspired fabulous…

5G – What does the future hold?

By Emily Hightower Posted in - Press on August 9th, 2019

So you’ve been hearing about 5G. You may be thinking that 5G is going to be a little faster, a little more reliable, and a little newer, but it’s actually more than that. It’s a massive innovation that’s going to change the way devices connect to the internet, and more importantly, to each other. As 5G rolls out over the next two years, it’s going to change everything that uses a wireless connection; at this point, that is pretty much everything. So, what’s so special about a 5G future? First of all, it’s fast. Unbelievably fast — 20 gigabits per second over wireless fast. That’s 100 to 250 times faster than 4G. By comparison, 4G provides average speeds of about…

INAUGURAL ISSUE OF SOLUTIONS MAGAZINE PUBLISHED

By Cristina Posted in - Press on August 5th, 2019

STUART, Fla. (August 1, 2019) Cotton & Company today announced the inaugural issue of its industry publication, Solutions magazine, hot off the press. Available to request online, the magazine gives readers and professionals an inside look at the real estate marketing industry through a unique editorial perspective. This newly designed publication is filled with industry insights garnered by one of the top real estate marketing firms in the country. It provides educational support for digital marketing, real estate sales and more. “Through more than 40 years of experience, Cotton & Company has continuously evolved to become the industry leader in luxury real estate marketing,” says Stephann Cotton, Founder & CEO of Cotton & Company. “The market is constantly changing, with…

Real Estate Expertise Rooted in Workout Solutions

By Dria Miller Posted in - Press on July 19th, 2019

Stephann Cotton – Baptized By Fire University of Florida advertising degree in hand, Stephann Cotton set out to find his place in the world. Having grown up in Fort Lauderdale, South Florida was home and when a job opportunity presented itself with Southeastern Marketing, he jumped right in. Little did he know it at the time, but he entered his first real estate cycle … at the bottom. It was the late 1970s. The banking and Real Estate industries had taken a hit, and many prime real estate assets were thrown into Real Estate Investment Trusts (REITs). Projects, big and small, were shut down on a moment’s notice. Locks on the gates, half-finished construction, no development team in place. Continental…

Strong Sales Activity Continues at Naples Reserve in First Half of 2019

By Emily Hightower Posted in - Press on July 11th, 2019

Homebuyers who visit Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family and custom estate homes in South Naples, realize they have the opportunity to be part of something special. That’s why Naples Reserve continues to be a top-selling community in South Naples, and buyers keep taking advantage of the opportunity to live a laid back lifestyle on the water. Naples Reserve has logged 123 home sales in 2019 as of June 23, which is already more than half of its 2018 total. The entire community is nearly halfway sold towards its eventual total of 1,088 homes at buildout. The Sutton Cay neighborhood is the latest neighborhood to open up to buyers at Naples Reserve. Located steps away…