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Facebook Selects Cotton & Company to Participate in New Ad Platform Alpha Test

By Marissa Mastroianni Posted in - Press on August 4th, 2020

We are excited to announce our participation in Facebook’s upcoming new product alpha test! Participation is by invitation only, so we are very proud to be considered for this opportunity. Without giving away too many details, we will take part in a beta test with regards to an alternate way to create and build Facebook ads. We will be testing this new product and then working directly with the Facebook Product Development Team, providing valuable feedback to help bring the Beta to market. Cotton & Company has been utilizing Facebook’s Business Manager platform for years and this experience paired with our expertise in the niche luxury residential real estate industry has made us a perfect candidate for Facebook’s new product…

4 Important Trends to Real Estate Buyers Right Now

By Marissa Mastroianni Posted in - Press on July 29th, 2020

Real estate sales are heating up as buyers’ needs and wants are being forced to adapt to ever changing lifestyles during a time of uncertainty in the nation. Family’s needs have shifted as they place more importance on homes, and there are four priorities that stand out now more than ever. SPACE All this time families are spending at their homes has brought a new sense of awareness that their current home may not be large enough for all the purposes it’s being asked to serve right now and in the future. Remote work situations have given them the advantage of migrating somewhere they have always wanted to live based on their desires versus proximity to their workplace. Baby boomers…

Cotton & Company announces the hiring of Karen Cantor as Executive Vice President

By developer Posted in - Press on June 30th, 2020

Cotton & Company, a full-service real estate advertising agency in the luxury real estate development market worldwide announces Karen Cantor as its new Executive Vice President. Cantor comes to Cotton & Company from PGA National Resort & Spa where she was the Director of Public Relations and Special Events Marketing. Previously she was the creative project manager and multimedia producer at Bluegreen Corporation. Prior marketing experience includes working as an account manager at First Marketing; senior account executive with CRN International; and marketing manager at Langlais Group. Cantor graduated Cum Laude from Central Connecticut State University. “Between her resort lifestyle marketing expertise and her 25 years of project management in advertising, marketing and special events, Karen is a great addition…

Reduced Budgets and Increased Demand Present One of the Best Opportunities in Years for Real Estate Digital Advertising

By Marissa Mastroianni Posted in - Press on May 22nd, 2020

Spring is usually prime home-selling season – but this spring is a whole different ball game. The impact of COVID-19 on our lives has been nothing short of extraordinary. Individuals, families, friends, and businesses are all facing the same anxieties and fears. Things are different for everyone – that is for sure – yet, different industries face different issues and situations right now. Businesses are at conflict with the hard question of whether or not to continue advertising during this crisis. Let us help you decipher what we have realized is working for the residential real estate industry. According to a recent Kantar Study, 92% of people surveyed believe that businesses should continue to advertise during the COVID-19 outbreak. Some…

Top Country Clubs Continue to Evolve, Especially in Times of Crisis

By Marissa Mastroianni Posted in - Press on April 24th, 2020

After the recession of 2008 the country club industry never looked the same. The previous product offerings that were designed and beloved by the silent generation were no longer attractive to the baby boomer market. Savvy clubs have spent the last few years evolving every aspect of their physical facilities, soft programming, events and marketing to attract the next generation while balancing the needs of their members. Now, every generation is facing similar challenges and once again it provides an opportunity for Country Clubs. Right now 97% of Americans are under shelter in place orders, hunkering down and spending time indoors. They are stuck inside with their family, browsing social media and with plenty of time to consider how their…

Florida Real Estate – a Coronavirus Opportunity?

By Cristina Posted in - Press on March 25th, 2020

As the US market continues to experience the early stages of the Coronavirus cycle, every industry is evaluating its short-term and long-term impact. For the real estate industry in particular, discussion of a looming “recession” brings to mind the challenges faced during the global financial crisis over the last decade. But this is 2020, and real estate could be a bright spot for investor opportunities in an otherwise volatile global market. “We’ve taken this ride before,” says Stephann Cotton, President of Cotton & Company, a Florida-based international sales, and marketing firm specializing in luxury residential properties. “In June 2005, we raised a red flag at the beginning of the last cycle. We witnessed a significant drop in new web visitors…

11 Take Aways You’ll Want to Hear About the Future of Digital Marketing

By Cristina Posted in - Press on January 29th, 2020

“More people subscribe to Amazon Prime than voted in last election, have a pet, decorate a Christmas tree, own a landline or a gun.” Scott Galloway, Professional of Marketing NYU Stern School of Business “Marketing is both art & science. We used to focus on the art, not the science. Today, we have gone a little too far the other way. We need to revisit the art of storytelling and branding. We have to figure out how to use data to support the emotional piece, thereby driving consistent traffic and creating loyalty. That’s not easy today.” Charisse Hughes, CMO Pandora Americas “The winner in long run is whoever has the most information. Data is the center of gravity and attracts…

A Journey of Discovery

By Cristina Posted in - Press on January 15th, 2020

There it was, bigger than life on your computer screen. A magnificent landscape of bright blue skies and rolling desert hills that seemingly merge into the clear blue waters of the Sea of Cortez. The stunning beauty of the Baja actually takes your breath away. What an incredible first impression, but then what? Take the Quiz. A short series of four or five questions are asked about how you would interact with the environment, what level of service you prefer, what activities you are most likely to schedule. Your answers and interactions create a profile of your interests that allows the developer to get to know what’s important to you. When it comes to nurturing a lead, one size certainly…

Private Clubs Scramble to Address Emerging Market Demands for Spa & Wellness Lifestyle

By Cristina Posted in - Press on January 8th, 2020

One of the most important amenity expansions the Club could undertake as wellness continues to be a key driving factor for our market. You’ll see below, that technology often leads to lifestyle changes. In the case of health and wellness, it’s been a game-changer. The emerging market ranks this among its top priorities when selecting a home. Here are a few insights we wanted to share: Trends that Make Wellness a Top Priority PSYCHOGRAPHIC SHIFT: Baby Boomers, Gen Xers and Millennials are ALL focused on wellness: nutrition, longevity, disease prevention, stress reduction, and alternative medicines. They are dedicated to wellness, devoting time and money to exercising, and eating right. This is a long-term shift in psychographics, not a short-term fade….

Your Smartphone Knows You Best

By Cristina Posted in - Press on December 10th, 2019

Your smartphone has become a part of your DNA. You carry it with you wherever you go. It knows where you are headed before you do. How? Your phone is constantly sending out a device ID. That ID is being recorded and matched with your personal profile. That personal profile includes your connection to other devices such as laptops or computers. Together, we can track your spending patterns, your travel habits, what you watch, what you read and who you are connected to. We know your net worth, your age and where you ate dinner last Friday night. It may be scary, but it’s a new world, where data and identity solution companies are in the driver’s seat. It’s changing…