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Deliver a Treat

By media Posted in - Press on September 27th, 2010

You can’t go wrong sending over tasty snacks for your client’s staff. Jared Gutstadt, CEO of Jingle Punks, a music licensing company, sends pizza at random on many Friday afternoons. Laurie Andrews, chief operating officer at public relations firm Cotton & Co., sends an ice cream truck during the summer months. “It’s a feel-good moment that people remember and talk about,” she says. Click here to view original article

Executives – Unplugged: What do they do when they go ‘off the grid?’ Casting Aside Business

By media Posted in - Press on September 26th, 2010

Walter R. Franklin, 63, director of interactive services at the Cotton & Co. ad agency in Stuart, sits in front of a 27-inch iMac monitor 10 hours a day. His iPhone is a lifeline for the other 14 hours. He disconnects on Saturday mornings by learning the intricacies of fly rod casting on Hutchinson Island in Martin County. Franklin says the focus is on muscle control and movement rather than on intellectual acumen. “A sense of competition against oneself evolves as the number of successful casts increases. Going from one successful cast out of 20 to one out of 10 provides a feeling of accomplishment.” Setting Parameters Recently back home after taking the red eye from Las Vegas, Cheryl Whitman,…

Martin County Partnering for Success

By media Posted in - Press on May 3rd, 2010

Partnerships between education and business communities are critical to the success of America’s youth in the 21st century job market. The U.S. Department of Labor has identified two careers projected to grow more than 20 percent by 2016, not only on the Treasure Coast but also in Florida. To address the growth of these technological careers, Jensen Beach, Martin County, and South Fork high schools have partnered with local businesses to provide students with the requisite knowledge, skills — and industry certifications — employers demand. Career and Professional Education Act In 2007, the Florida Legislature passed the CAPE Act as a statewide planning partnership between business and education communities to attract, expand, and retain targeted, high-value industry and to sustain…

2010 Cotton Report: Investors and Relocation Driving Market Recovery

By media Posted in - Press on April 5th, 2010

The Cotton Report’s latest survey focused on buyer confidence and attitudes about market recovery among roughly 1,000 individuals pursuing real estate purchases. As a follow up to the 2009 Cotton Report, the latest survey produced measurable year-to-year transition in the market. “The current transactional marketplace is made up of investors capitalizing on foreclosures and primary homebuyers relocating. The second home and vacation home market has retracted and lifestyle buyers are delaying purchases” Laurie Andrews, COO of Cotton & Company, explains, “The current transactional marketplace is made up of investors capitalizing on foreclosures and primary homebuyers relocating. The second home and vacation home market has retracted and lifestyle buyers are delaying purchases,” Andrews adds, “We anticipate increased momentum in 6-12 months…

A Glimmer of Hope in Housing Market

By media Posted in - Press on March 23rd, 2010

Stephann Cotton of Cotton & Co. explains that a recent survey on buyer confidence shows that 34% of those polled expect a housing-market bottom within six months and 65% see a bottom within 12 months. Kelsey Hubbard reports. Click here to view video

Cotton & Company Expands Marketing Team

By media Posted in - Press on December 18th, 2009

STUART, Fla. (Dec 18) | Cotton & Company is pleased to announce the addition of two executive team appointments. James Salvia is the new Chief Financial Officer and Laura Biller joins Cotton & Company as a marketing Account Executive. “We see tremendous opportunity in the market as we rebound from this economic cycle,” said Laurie Andrews, Chief Operating Officer. “We’re expanding our team immediately to service the growing needs of development partners re-entering the market. The new economy requires a new financial model, and Jim Salvia will be guiding our financial growth into the next decade.” Before joining Cotton & Company, Mr. Salvia began his accounting career with Pricewaterhouse Coopers. There he worked with public and multinational clients, IPO engagement,…

Conspicuous Consumption Is Out, And Paranoid Optimism Is In

By media Posted in - Press on December 1st, 2009

Stephann Cotton is CEO of the 26-year old Cotton & Co., a 50-employee Stuart based real estate marketing firm that represents residential and mixed-use communities, destination clubs, marinas, resorts and other tourism-related industries and groups as well as creating marketing reports and materials for corporate investors. Cotton just returned from the Urban Land Institute’s (ULI) 2009 Fall Meeting & Urban Land Expo in California. BJ: If you were the ULI spokesperson, what is your elevator speech on behalf of the group? SC: The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. BJ: What was an ‘Aha’ moment at the conference? SC: The phrase “paranoid…

Real Estate Marketer Sees Signs Sector Recovering

By media Posted in - Press on June 8th, 2009

TREASURE COAST — Cotton and Company announced a significant increase in its national real estate marketing accounts. The company views these additions as signs of overall recovery for the real estate sector. The following national accounts have been added to its growing client roster within the past month: The Mark, San Diego; Quail West, Naples; Landmark, and Palm Beach Gardens. Chief Operating Officer Laurie Andrews explains, “The growth we’re experiencing is clearly a sign of recovery. Property owners are re-entering a real estate market that’s been stalled for the past 18 months; mortgages are at historic lows and pricing has leveled off at 2004 prices. Homebuyers are also recognizing the significant value that exists now.” Cotton and Company is a…

Cotton & Company Experiencing Real Estate Rebound Market Activity Sparks Increased Demand for Services

By media Posted in - Press on June 8th, 2009

STUART, Fla.–(BUSINESS WIRE)–Cotton and Company announced today a significant increase in their national real estate marketing accounts. The firm views these additions as signs of overall recovery for the real estate sector. The following national accounts have been added to their growing client roster within the last month: The Mark, San Diego, CA; Quail West, Naples, FL; Landmark, Palm Beach Gardens, FL. “The growth we’re experiencing is clearly a sign of recovery. Property owners are re-entering a real estate market that’s been stalled for the past 18 months; mortgages are at historic lows and pricing has leveled off at 2004 prices. Homebuyers are also recognizing the significant value that exists now.” Chief Operating Officer, Laurie Andrews, explains, “The growth we’re…