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The Cotton Report:Buyer Confidence & Market Recovery – Survey Results

By media Posted in - Press on March 6th, 2009

STUART, Fla.–(Business Wire)–While recent real estate market analysis tends to assess past or current market conditions, The Cotton Report’s latest survey focused on measuring buyer confidence among those actively pursuing real estate investments – revealing attitudes and beliefs that may affect market recovery. According to Stephann Cotton, CEO of Cotton & Company, “Most of our clients are re-evaluating every aspect of the sale. They`re re-pricing inventory and preparing for the pent-up demand that will be released as we emerge from the down cycle.” Survey results: On the current real estate market: * 12% believes it has already reached the bottom * 34% believes it will reach the bottom within 6 months * 65% believes it will reach the bottom within…

Firm Attracts International Buyers For Local Properties

By media Posted in - Press on December 16th, 2008

(STUART, FL) Laurie Andrews is changing the way she does business. As the chief operating officer at Stuart-based Cotton & Co., she is trying to drum up business from the other side of the pond. Cotton & Co. is an advertising, marketing, public relations and Internet services firm for luxury developments on the Treasure Coast, nationwide and the Caribbean. “We’ve started to participate in trade shows in Madrid … we’re looking at a schedule of shows to appeal to markets in London, the Netherlands and Russia,” said Andrews. “To reach out to those international markets, we’re creating Web pages in their languages to get on to their search engines, which are very different from Google and Yahoo.” As the housing…

Brand View

By media Posted in - Press on October 1st, 2008

It always seems to be the negative headlines that attract most attention. OPP asks branding professionals how agents and developers should handle a PR crisis and if the media agenda is the same in different countries In last month’s news, OPP reported on Bulgarian agency Albany Properties winning a defamation and libel case against a UK newspaper, the Daily Express. This followed the paper running a story called: “Nightmare for Britons buying their dream homes abroad”, in which it mentioned several alleged reports of corrupt dealings by agents operating in Bulgaria – but mentioned only one company, Albany Properties. The agent received an unreserved apology and an undisclosed sum of money from the Daily Express. Its managing director, George St….

Playing Your SPACE Card

By media Posted in - Press on September 30th, 2008

Port St. Lucie business Vital Signs created a Web site to resuscitate fading sales. When that didn’t work, the company found a cure in another niche of cyberspace – My Space. “We had to do it,” said Vice President Steve Claus, whose company manufactures signs and banners of all shapes and sizes. “Our regular webpage has been up for seven years, and no one goes there.” MySpace has long been thought of as a way for preteens and twentysomethings to pass the time and stay connected. But for some businesses and organizations on the Treasure Coast, it has become and important place to advertise. In fact, Cotton & Company’s Director of Internet Services, Walter Franklin, a 14-year Internet advertising veteran,…

South Florida Company Expands to Global Markets

By media Posted in - Press on April 1st, 2008

(Stuart, Florida) With 38 years of industry expertise, Cotton & Company’s success has always been in the analysis of the bigger picture. In true spirit, this South Florida company has expanded to meet global market needs. While the effects of the economy have caused many to scale down operations, Cotton & Company has found its niche in ‘thinking big’. The week of April 8th to the 12th will find The Cotton Solution hard at work for client Roco Ki, a luxury Dominican Republic community, at the SIMA International Real Estate Exhibition in Madrid. As the largest second home exhibition in the world, SIMA provides the perfect venue for Roco Ki. Attendees in the hundreds of thousands flock to see the…

Cotton & Company Debuts The Cotton Solution at Urban Land Institute Fall Meeting In Las Vegas

By media Posted in - Press on October 24th, 2007

Las Vegas, Nevada (October 24, 2007) The Cotton Solution, a new website designed to provide developers an unparalleled level of intelligence in understanding today’s real estate buyer, made it’s debut today at the Fall Meeting of the Urban Land Institute in Las Vegas. Presented by Cotton & Company president and founder Stephann Cotton, this proprietary suite of tools combines Cotton’s 30-plus years of industry knowledge and expertise with the very latest industry technologies. Designed to drive bottom line results, The Cotton Solution guides integrated advertising, interactive, public relations and sales disciplines through buyer research derived from internet-based data management systems. Now, for the first time ever, access to real-time buyer insight is available exclusively from Cotton & Company. By capturing…

Cotton & Company Signs Agency Agreement With International Conglomerate Hutchison Whampoa Limited

By media Posted in - Press on October 22nd, 2007

Stuart, FL (October 22, 2007) Cotton & Company has signed a contract with Hutchison (Development) Bahamas, a division of Hong Kong-based Hutchison Whampoa Limited (HWL) to manage the advertising, marketing, sales and public relations for a luxury resort project at Silver Point on Grand Bahama Island. “Recognition by this prestigious international business corporation is a tremendous opportunity for Cotton & Company to showcase our abilities worldwide”, said Cotton & Company president and founder Stephann Cotton. “It is an honor to be working with this distinguished organization.” The global heft of HWL signals sure success for this proposed enclave of 120 ocean front marina residences each with a private dock is located just 70 miles east of Palm Beach, Florida on…

Marketing Tops & Flops

By media Posted in - Press on February 6th, 2007

Treasure Coast professionals rate the Super Bowl ads More than half of U.S. adults who annually tune in for the Super Bowl are more interested in the commercials than the game, according to Harris Interactive. So which ads did local viewers like best this year? And which scored highest with the professionals? Below are comments on the best and worst posted on TCPalm.com and from creative thinkers at Treasure Coast advertising agencies. From Steve North, Creative Director, Cotton & Co., Stuart The Tops Anheuser-Busch, “Dalmatian” Anheuser Busch were also clearly the biggest spenders. Best spot of the bunch, “Dalmatian.” This is an endearing and memorable spot, something everyone can enjoy. Ford, “Super Duty Truck” Although it wouldn’t typically make good…

Changing Demographics Impact Housing

By media Posted in - Press on February 1st, 2007

The frenzied residential real estate markets of 2004 and 2005 were driven by an overabundance of investors in the marketplace. From the local hair-dresser to the manager of the grocery store to people around the world, everyone was speculating on Florida real estate. It was viewed as a fail-safe investment that they could see, touch and feel. Click here to view original article

Cotton & Company Receives National Sales And Marketing Award

By media Posted in - Press on December 11th, 2006

Stuart, FLA (December 11, 2006) – The National Sales and Marketing Council (NSMC) of the National Association of Home Builders (NAHB) has announced the Silver and Regional Award Winners for The Nationals new home sales and marketing awards. Cotton & Company received a Silver Award in the “Best Brochure For A Builder” category with its Taylor Woodrow corporate brochure. Established in 1983, Cotton & Company is a full service advertising and public relations agency, specializing in developing comprehensive real estate marketing campaigns from initial site planning through final closeout. With more than 60 associates, Cotton & Company has overseen marketing responsibilities for over 1000 communities including sales launch and international campaigns for clients throughout the United States, Central America, The…