Post in the Category Press
By Angelene
Posted in - Press on June 4th, 2021
What is Organic Website Traffic? When it comes to everyday nutrition, we all understand the reasons why organic food is in such high demand, but many of us struggle with why organic website traffic is so important or what it actually is. The term “organic traffic” refers to website visitors as the result of unpaid (“organic”) search engine results. Visitors are considered organic if they found your website using a search engine like Google, AOL, Bing, or Yahoo. In other words, they are not “referred” by any other website. Although organic traffic doesn’t cost anything, it requires an investment of time and strategy to be successful. Organic search is the largest driver of organic website web traffic and a crucial component…
By Angelene
Posted in - Press on April 22nd, 2021
The desire for eco-friendly homes has increased dramatically in recent years. We may commemorate Earth Day in April, but many people make a concerted effort to go green in large or small ways all year long. And now, in addition to hybrid cars, biodegradable packaging, and recycling efforts, buyers are increasingly eco-minded when it comes to their homes. Eco-friendly homes have gone mainstream: most people would trade in their swimming pools for Energy Star appliances and CFL lighting, according to a realtor.com® user survey. Living Green More than 30% of the realtor.com® user survey respondents currently live in an eco-friendly residence and nearly 85% of those we surveyed said they would like to own an eco-friendly home. Eco-friendly residences often…
By Angelene
Posted in - Press on March 25th, 2021
COVID is Transforming Homebuyers’ Mindset Due to the length of the crisis, short-term lifestyle changes have become daily habits with a renewed focus on health and wellness. The country’s real estate sector is responding to these drastic lifestyle changes initiated by the pandemic with long-lasting impact and the trend is likely to stick around well past the COVID-19 era. Emotional health and physical wellness have become top priorities to families of all ages and lifestyles. To offer buyers what matters most, builders and industry leaders have risen to the occasion. Land planners and architects are more focused than ever on developing projects that are changing the way people live. Place makers are focusing on safe living, health and wellness, immunity,…
By Angelene
Posted in - Press on March 16th, 2021
It’s been almost a decade since the golf industry took a hard hit with the global economic crisis. Golf play was down as baby boomers focused on surviving the down cycle. Real estate sales slowed as membership and HOA fees were considered a burden for homebuyers, and Generations X & Y were interested in families, travel, and focused on other sports. My how times have changed, and 2021 is setting up to be a banner year for the golf industry for many reasons. Since the quarantine started back in March 2020, COVID prevented many forms of entertainment. Fortunately, for sports enthusiasts’ golf was not one of them. People found themselves with time on their hands, a need to get outside…
By Angelene
Posted in - Press on February 26th, 2021
While 2020 was a year when time seemingly stood still for many Americans, innovation in digital marketing has accelerated like never before. On the back of COVID-19, digital media has been transformed with significant changes looming for the industry. Major shifts in consumer behavior and a renewed focus on privacy are impacting longtime industry standards, leading to big changes for 2021 and beyond. “We’ve entered a new age of digital media innovation,” says Angelene McCullough, Cotton & Company’s Digital Marketing Strategist. “2020 transformed the way people and brands are using the internet, which in turn has resulted in an entirely new digital ecosystem.” As more and more people were forced to rely heavily on the internet during the quarantine for…
By Angelene
Posted in - Press on January 20th, 2021
The Pandemic Accelerates a Florida Land Rush The pandemic has accelerated what is being called the “Great Real Estate Migration” and it’s be reflected in a Florida land rush. Hundreds of thousands of Americans have been departing large urban city homes to head for the suburbs, rural areas, and less densely populated areas of Florida. A combination of reasons behind the move includes the ability to work remotely, civil unrest, high state taxes, and rising urban costs of living, just to name a few. While mortgage rates this past year have dropped to the lowest in 50 years, droves of millennial renters living in populated city centers are now heading to the suburbs. This is an entirely new demographic flooding…
By Angelene
Posted in - Press on January 5th, 2021
As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,…
By Angelene
Posted in - Press on December 14th, 2020
Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway…
By Angelene
Posted in - Press on November 20th, 2020
Private club communities are attractive to buyers now more than ever. As a result of the pandemic, country club communities are being sought out for having all the bells and whistles buyers seek at this time. Here are just a few of the reasons why the appeal of country club living has grown significantly in the post Covid-19 era. Wellness According to the Private Communities Registry, Inc. (PCR) 2020 Survey, wellness amenities top the list of what home searchers are looking for. Fitness related amenities remain the top requested benefit by homebuyers. Swimming pools (73%), with fitness centers (71%), and walking/ biking trails (70%) following close behind. There is also an enthusiasm for tennis/pickle ball, green features, spas, and other…
By developer
Posted in - Press on October 30th, 2020
With a shortage of standing inventory in Florida and surging migration to the State, Florida homebuyers face fewer options when searching for that perfect winter or year-round address. Construction materials and labor costs are on an upward trend, resulting in the continued rise of new home pricing in the market. For real estate developments with pre-sale condominiums, this scenario will lead savvy homebuyers getting in early to take advantage of future appreciation. For homebuyers that settle on what’s available today, waiting for new construction may be necessary to acquire the home of their dreams. Pre-sale offerings in real estate developments can be a win-win for both the buyer and the developer. For the homebuyer, the best selection and pricing are…
