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Top Strategies for Achieving Your Luxury Condo’s PreSale Goals

By Marissa Mastroianni Posted in - Press on April 4th, 2019

In the recent years, the market for luxury condos has greatly increased. The baby boomers are not scaling down; moreover, they’re buying residences that fulfill their retirement needs, like luxury condominiums. Millennials are in competition to also purchase these as they are gravitating towards multi-family condominiums in vibrant urban areas that are walkable and easy to maintain. Sustainable living is on the rise and condominiums are the perfect place to live an environmentally friendly lifestyle. The challenge lies in the hands of financing and marketing a project the size of a luxury condominium. For most luxury projects, there needs to be proof in sales to instill confidence in homebuyers that the vision will come to fruition. Today, developer strength and…

The State of The Luxury Residential Real Estate Market in South Florida

By Marissa Mastroianni Posted in - Press on April 4th, 2019

South Florida has always held a unique luxury real estate market, affected by a variety of factors including the diversity of locales and the wide spread of buyers. Within the past year, a variety of influences have had a positive trend on the luxury housing market, showing prices, purchasing, and optimism soaring to record heights. Stephann Cotton, founder and CEO of real estate marketing agency Cotton & Company, should know. From his years of work in the home buying and selling market, he’s garnered a few signs that indicate where a market will go throughout the year, including QTL and buyer trust. “I would predict that 2019 will be a medium to medium-good market for the luxury segment…I do believe…

The Most Important Real Estate Marketing Trends for 2019

By Marissa Mastroianni Posted in - Press on February 25th, 2019

It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. ·      Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that…

Boca West Country Club Reports Many Want to “Live the Lifestyle” with an Increase in Membership Numbers, Home Sales and Low Real Estate Inventory

By Marissa Mastroianni Posted in - Press on January 28th, 2019

BOCA RATON, Fla., Jan. 21, 2019 (GLOBE NEWSWIRE) — Boca West Country Club has reported a 15% increase in new members over the last five years, welcoming 127 new families in 2018.  The Club also reported an increase in home sales with only 5-6% of the community currently on the market out of 3,500 total homes.  “We are very pleased with our home sales and are excited about an annual average of 125 new memberships which is actually an average of 250 new residents ” said Matthew Linderman, CCM, President, COO and General Manager of Boca West Country Club.  “The interest we continue to see in living the Boca West lifestyle is stronger than ever.  We attribute our growth to our adaptation…

5 Digital Marketing Tactics You Better Be Using for Your Real Estate Project

By Marissa Mastroianni Posted in - Press on December 20th, 2018

While digital marketing tools and campaigns may constantly change, the foundation for good real estate marketing has not. But now, you have the opportunity to take those fundamental strategies and turn them into actionable digital marketing tactics. Take a look at the list below to learn more. 1. Data capture is the key Make sure you not only secure a unique and easy to read website (HTTPS), but that it has a main goal of educating users and converting them into prospects by capturing their contact information in return for sharing something with them of value. Strong calls to action must be incorporated including digital magazines, free brochures, or education pieces like comparison or local guides. Your website should also…

Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews

By Marissa Mastroianni Posted in - Press on December 11th, 2018

Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect…

What We Learned in Our Local HR Seminar

By Marissa Mastroianni Posted in - Press on November 15th, 2018

The world of work is constantly shifting, especially when it comes to staff representation and recognition in the workplace. That’s why Cotton & Company found it important to attend the Pryor Learning Solutions ‘The Essentials of HR Law’ in Port St. Lucie recently. The seminar itself was designed to help educate employers on proper procedures involving recruiting, accommodating, and encouraging professionals in today’s modern work world. HR Supervisor Kathy Petroraio attended, and found multiple ways to apply the information that she received. “Our team members are an important asset at Cotton & Company,” she explained. “So knowing how to support them and recognize them for their work is just as important an asset for us.” Kathy was happy to explain…

8 Tips to Increase Organic Reach on Facebook

By Marissa Mastroianni Posted in - Press on October 4th, 2018

1. Focus on video—but especially live video As far as we can tell, videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.” This means if you haven’t already invested time and energy into posting live videos on Facebook, you 100 percent should do so now. This is one of Facebook’s few concrete examples of content that will perform well under the new algoritham, so we would all do well to pay attention to it. 2. Avoid engagement bait  It might be tempting to…

7 Things to Consider When Building a Country Club Website for Lead Generation

By Alyssa Greenspan Posted in - Advertising & Press & Real Estate & SEO on June 20th, 2018

It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in…

Cotton Named One of the Top 6 Real Estate Marketers in the US

By Angelene Posted in - Press on May 10th, 2018

Top Real Estate Marketers In The US for 2018 by Lester Harper | May 1, 2018 | Real Estate Agents, Companies | Top USA Real Estate Want to find out who are the top real estate marketers in the US? Well, you have found the right place. The real estate marketers below have all proven to be top in their field. Some of the people on the list below work for some of the largest real estate brands in the country. Some that make the list of top marketers in real estate are Digital Marketing agencies that specialize, specifically in the real estate. The list would not be complete without those special real estate brokers who not only handle the…