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The Most Important New Products and Features Facebook Announced at F8 2018

By Angelene Posted in - Press on May 3rd, 2018

Facebook’s annual F8 developers conference is typically chock full of splashy product and new feature announcements. This year, the social media giant entered F8 under a cloud of high-profile scandals, including how the company deals with hate speech, election integrity, and data privacy. Even so, Facebook CEO Mark Zuckerberg and other executives unveiled a variety of new products at the 2-day event, going to great lengths to show that the company still has a few tricks up its sleeves despite all the recent distractions. Facebook Gets into Dating Facebook will be integrating a feature for online dating directly into its main social-networking app. The feature, called Dating Home, will be opt-in and accessible by clicking on a small heart icon…

Everything Facebook Launched at F8 2018 and Why

By Angelene Posted in - Press & Social Media on May 2nd, 2018

Dating, Instagram video calling, trip VR Memories and more… Day 1 of Facebook’s F8 conference was packed with announcements and updates. Here are 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.   1. FaceDate Facebook is launching a dating feature where you can volunteer to make a profile that’s only visible to non-friends who’ve also opted in to looking for love. Facebook will match you based on all its data, and messaging will happen in a dedicated inbox rather than Messenger. Why: If Facebook wants to drive “meaningful connections”, it doesn’t get more meaningful than introducing you to your life partner. Facebook will have to be careful to keep everything private, as people already think it’s creepy or…

Cotton & Company To Attend the 2018 Facebook Developers Conference

By Angelene Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018

On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook…

Cotton & Company Takes Safety to Heart

By Angelene Posted in - Press on November 12th, 2017

“Nobody expects an emergency medical situation to happen, but if it does, we are prepared.” – Kathy P. Accidents happen… Everyone knows that, so as part of their Emergency Preparedness Planning in partnership with the #RedCrossReady nationwide initiative, Cotton & Company, sent four of it’s staff back to school for some serious lessons in life saving skills. Cassie Cowsert, Erika Wigley Vicat, Kathy Petroraio and Sonya Pereira spent the day together participating in lectures, activities and hands-on CPR training. “What a fun day out of the office,” says Team Cotton’s Erika Vicat. “We had a really great time learning about First-Aid and CPR.” The CPR, First Aid, and AED Certification course was held on Saturday, October 28, 2017 at the…

The Baby Boomer Effect Changes Everything in Discretionary Real Estate

By developer Posted in - Press & Top-Home on July 7th, 2017

Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have been planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different…

Cotton & Company Partners with Core Development on New Sarasota Condo Development

By Angelene Posted in - Press on May 9th, 2017

DOWNTOWN SARASOTA’S NEWEST MODERN CONDOMINIUM BLVD Sarasota, the newest and most impressive downtown address is home to just 49 expansive modern condominiums and an unprecedented level of resort-style amenities. Extraordinary design, amazing amenities and an enviable location combine to create a true walkable lifestyle. Situated in the renowned arts and culture district of Sarasota, Florida, the 18-story tower showcases panoramic waterfront and city views from truly expansive private terraces. BLVD Sarasota is unlike anything that’s come before. The 49 modern residences at BLVD have been thoughtfully designed for today’s contemporary lifestyle. The expansive floor plans range from 3,550 to over 5,400 square feet of living space. Each luxury condo offers exceptional views to the east and west including views of the…

An Industry Update From The Fall ULI Conference

By Stephann Cotton Posted in - Press on November 8th, 2016

Having recently attended the 2016 Urban Land Institute conference in Dallas, Texas, we learned some very interesting trends that were pertinent to real estate developers as we move into the 2017 season. As we enter the 4th Quarter of 2016, average real estate sales pace is down approximately 15-20%. This was surprising, as most people expected 2016 to be better than 2015. The cause of the slow down is a combination of the stock market collapse at the beginning of the year, the unusually negative election cycle, the resulting uncertainty for the future. This impacts government sectors, the financial landscape as well as international issues related to ISIS and BREXIT. There is generally a lack of urgency in the market,…

Which Candidate is Better For The Housing Market?

By Jennifer Magill Posted in - Press on September 12th, 2016

A new poll commissioned by the National Association of Home Builders to gauge public sentiment on the value of homeownership and government programs that encourage homeownership and housing production concluded that an overwhelming four-out-of-five Americans believe that owning a home is a good investment. With the political season shifting into high gear from a year of already intense, in your face advertising, we can safely say that the tensions have risen when it comes to the the future of our country. Looking at past history, the Presidential election and the voters’ attitudes towards it often has an impact on consumer spending habits. The low consumer confidence has the developers feeling the pinch. With that being said, out of a nationwide…

The 2016 Election’s Impact on New Home Sales

By Jennifer Magill Posted in - Press on April 14th, 2016

With the upcoming Presidential election, the United States’ economy, commerce, and real estate have become hot topics. Looking at past history, the Presidential election and the voters’ attitudes towards it often have an impact on consumer spending habits. With such a diverse range of options in the 2016 Presidential Election, the future direction of the country is up for grabs. As we enter into the summer convention season, there remains a veil of uncertainty hanging over the US economy. Real estate markets around the country are feeling the pinch due to low consumer confidence as a result of this uncertainty. In destination second home markets, buyers are patiently sitting on the sidelines waiting to jump back in. This could signal an…

Is Now the Time to Focus on Your Blog Content?

By Jennifer Magill Posted in - Press on March 1st, 2016

Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever. Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide. Use Keywords to Identify Prime Topics The best strategy is to focus…