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Is Now the Time to Focus on Your Blog Content?

By Jennifer Magill Posted in - Press on March 1st, 2016

Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever. Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide. Use Keywords to Identify Prime Topics The best strategy is to focus…

Tips for Compelling Photo Story Telling

By Jennifer Magill Posted in - Press on February 16th, 2016

We all know the old adage, “A picture is worth a thousand words,” but in today’s digital world an image may be worth 10,000 words. Content is king and digital marketing requires a more robust library of content than ever before. Compelling images are essential to attracting and engaging an audience. Here’s few tips to get you started: Get Organized. Once you map out your strategy, create a shot list that takes full advantage of your time and photography. Outline the location, the scene, which models are used, what is expected of the client. Then, get everyone on the same page. Review the shot list with the photographer, the talent, the client, etc. Having everyone on the same page is…

Boomers Prefer Suburbs and Cul de Sacs

By media Posted in - Press on February 15th, 2016

NAHB’s recently published Housing Preferences of the Boomer Generation shows that homebuyers in the Baby Boom Generation want a suburban neighborhood consisting of all single-family detached homes more often than any other community feature (of the 19 listed), and nearly 80 percent prefer a cul de sac over efficient traffic flow when given the choice. These results are based on a survey conducted by NAHB in September 2015 that collected data from 4,326 recent and prospective homebuyers, stratified and weighted to be representative of the age, geography, income, and race and ethnicity of homeowners in the U.S.  Although the published study emphasizes housing preferences of Boomers (those born from 1946 to 1964), for comparison purposes the survey also captured buyers in other…

Simple but Successful- The Humble Floor Plan

By Jennifer Magill Posted in - Press on February 2nd, 2016

Here at Cotton & Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we advertise and market. Every aspect of a real estate campaign, from the traditional marketing materials to the digital advertising initiatives, are carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floor plan. A floor plan looks rather simple compared to the gorgeous photography and collateral used in other campaign pieces. However, the fact of the matter is that most people shop online for properties and…

How is the Vietnam War still impacting the lifestyle of today’s retirees?

By Jennifer Magill Posted in - Advertising & Press & Real Estate on January 13th, 2016

Throughout our lifetime, we experience dramatic events that directly impact the way we live. Tragic or celebratory, we often recognize the short-term ramifications, without realizing the long-term psychological impact that follows us throughout life. For many of today’s retirees, the Viet Nam War was a key milestone that impacted every aspect of life in the 1960s. While lessons were learned from past history, few of us realize the continued significance of this traumatic event on today’s retiree. For the past three decades retirement communities have been designed for the “Silent Generation.” These sun-seeking retirees’ formulative years were experienced in 50s and early 60s, prior to the war. Their retirement years were seen as validation of a life well lived, and…

2015 – The Year of the VUE in Sarasota

By Laurie Andrews Posted in - Press on December 30th, 2015

It’s been a banner year for Kolter Urban in Downtown Sarasota. With Cotton & Company’s marketing support, the 141-unit luxury residential property has achieved $170 Million in presales, representing nearly 95% sellout. Upon completion, this luxury condominium will be located on the shores of Sarasota Bay. The iconic, modern designed building broke the all sales records for the region, promoting a walkable downtown lifestyle in high demand with today’s empty nesters. Construction on the landmark project is scheduled for completion in late 2016. Less than a dozen residences remain including tower residences starting at $1.5 million and a limited penthouse opportunities from $2.9 million. “The project’s overwhelming sales success demonstrates the market demand for a contemporary modern design in this…

Find out How Gene Simmons Rocked the House at this San Antonio Condominium

By Jennifer Magill Posted in - Press on December 23rd, 2015

Social marketing is changing the marketing world, and real estate development is no longer an exception to the rule. For Cotton & Company’s client, Alteza Residences above the Grand Hyatt in Downtown San Antonio, the sales and marketing challenge focused on creating an appreciation for an urban lifestyle in the land of sprawling ranches and mansions. Word of mouth exposure has always been a key driver of success, and today’s social channels provide an outlet unlike any other. The key is tapping into the conversation that’s already occurring, and sharing information people find interesting and valuable. When the stars align, the impact is dramatic. So what does this have to do with Gene Simmons? Well, he opened a new restaurant…

Top 10 Real Estate Markets To Watch in 2016

By media Posted in - Press on December 3rd, 2015

Realtor.com chief economist Jonathan Smoke checks the first and second derivative rates of change in the rich and deep data pool at the National Association of Realtors, and clocks in with a 2016 Top 10 markets to watch for growth in prices and sales volume. Here’s a look at the basic approach to the methodology:  Smoke and his team took past trends and seasonal variations of housing and economic data for the 100 largest markets in the country and stuck them into a time machine—oops, we mean a statistical model that predicts future values for home sales and prices. Then they identified the markets whose forecasted growth was equal to or better than the U.S. average. The resulting top 10…

5 Real Estate Trends To Watch For In 2016

By media Posted in - Press on December 2nd, 2015

At the close of last year, many real estate experts predicted the U.S. Federal Reserve would raise interest rates in 2015. That prediction never came to be, but even if rates rise later this month or next year, Ralph McLaughlin, a housing economist at Trulia, doesn’t think it will scare away many buyers. If rates do increase, it could be as little as a quarter percent. McLaughlin doesn’t expect that to have a big impact on the market, but it could temper home price growth, “which is good news for prospective homebuyers,” he says. “Interest rates won’t have much of an effect on the ‘rent versus buy’ math,” he explains. “Buying would still be cheaper than renting in most metros…