Post in the Category Press
By Angelene
Posted in - Press on October 1st, 2019
Resort residential real estate sold in beautiful international and island destinations sounds like a glamorous business, but it often becomes the most complicated of all real estate transactions. Understanding the laws and taxes of the destination country is only part of the battle. Understanding the reach of American law, and how it can affect your sales success, is even more important. Developers often celebrate when they secure the best hospitality brand for their property, and later learn the limitations and restrictions that surface due to the brand affiliation. Most of the world’s premiere hospitality firms are based in the United States and will require strict compliance with SEC and HUD regulations. Access to databases and cross-marketing tools is often limited…
By Angelene
Posted in - Press on September 10th, 2019
Strategic planning between web developers, writers, media buyers, SEO specialists and social marketing teams is critical to the success of a digital program. Today’s ever-changing digital world has made it easy for agencies to outsource services rather than stay current with the fast-paced evolution of technology. Many agencies are merely becoming marketing coordinators for programmatic media buying, website development, blog writing, search engine optimization, responsive advertising, video development and social media. But does the lack of integration impact the effectiveness of the overall program? In a word — absolutely. Artificial intelligence has been integrated into every aspect of the digital environment. Each platform has an algorithm that is taking into account the user’s activities and engagement on other platforms. It’s…
By Angelene
Posted in - Press on August 17th, 2019
Today’s homebuyers don’t want to be “sold.” They are tech savvy people who do their homework to find the community that best meets their needs and personality. Every individual has a unique perspective, and their priorities are as varied as their personal style. The challenge is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions of your community. There are hundreds of engaging stories about homeowners enjoying life in exceptional ways: A new love for gardening that’s putting fresh vegetables on the table. “Bella” the cocker spaniel they met at the dog park that is now a best friends with “Barley” their rescue dog. Or perhaps a passion for photography that inspired fabulous…
By Angelene
Posted in - Press on August 9th, 2019
So you’ve been hearing about 5G. You may be thinking that 5G is going to be a little faster, a little more reliable, and a little newer, but it’s actually more than that. It’s a massive innovation that’s going to change the way devices connect to the internet, and more importantly, to each other. As 5G rolls out over the next two years, it’s going to change everything that uses a wireless connection; at this point, that is pretty much everything. So, what’s so special about a 5G future? First of all, it’s fast. Unbelievably fast — 20 gigabits per second over wireless fast. That’s 100 to 250 times faster than 4G. By comparison, 4G provides average speeds of about…
By Angelene
Posted in - Press on August 5th, 2019
STUART, Fla. (August 1, 2019) Cotton & Company today announced the inaugural issue of its industry publication, Solutions magazine, hot off the press. Available to request online, the magazine gives readers and professionals an inside look at the real estate marketing industry through a unique editorial perspective. This newly designed publication is filled with industry insights garnered by one of the top real estate marketing firms in the country. It provides educational support for digital marketing, real estate sales and more. “Through more than 40 years of experience, Cotton & Company has continuously evolved to become the industry leader in luxury real estate marketing,” says Stephann Cotton, Founder & CEO of Cotton & Company. “The market is constantly changing, with…
By Alexis
Posted in - Press on July 19th, 2019
Stephann Cotton – Baptized By Fire University of Florida advertising degree in hand, Stephann Cotton set out to find his place in the world. Having grown up in Fort Lauderdale, South Florida was home and when a job opportunity presented itself with Southeastern Marketing, he jumped right in. Little did he know it at the time, but he entered his first real estate cycle … at the bottom. It was the late 1970s. The banking and Real Estate industries had taken a hit, and many prime real estate assets were thrown into Real Estate Investment Trusts (REITs). Projects, big and small, were shut down on a moment’s notice. Locks on the gates, half-finished construction, no development team in place. Continental…
By Angelene
Posted in - Press on July 11th, 2019
Homebuyers who visit Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family and custom estate homes in South Naples, realize they have the opportunity to be part of something special. That’s why Naples Reserve continues to be a top-selling community in South Naples, and buyers keep taking advantage of the opportunity to live a laid back lifestyle on the water. Naples Reserve has logged 123 home sales in 2019 as of June 23, which is already more than half of its 2018 total. The entire community is nearly halfway sold towards its eventual total of 1,088 homes at buildout. The Sutton Cay neighborhood is the latest neighborhood to open up to buyers at Naples Reserve. Located steps away…
By Angelene
Posted in - Press on July 11th, 2019
Boca West only Florida Club to Make the List One of South Florida’s top private clubs, Boca West Country Club, has joined an elite group of prestigious golf destinations around the world. Boca West Country Club has been named one of the most iconic clubs in the world in a National Club Association survey of 314 private club managers. Conducted by The McMahon Group, the Pulse Survey featured in the organization’s current Club Trends magazine, ranked Boca West as one of the top in the world among golf and country clubs. It was the only Florida country club to receive this distinction. “We are deeply humbled that our peers in the country and golf club world find Boca West to…
By Alexis
Posted in - Press on July 11th, 2019
If we all could predict the future, everyone would be jumping into real estate investment and development. Although no one has a crystal ball, the Urban Land Institute has an impressive track record when it comes to forecasting for trends in the global real estate industry. ULI’s most recent Real Estate Economic Forecast was presented at its Spring Convention in Nashville. A member of the ULI Recreational Council, Stephann Cotton, sat with us to break down what those predictions mean for the industry. Real Estate Market Stability “If you look at the different sectors of the real estate market, and you look at the projected growth, virtually all sectors are almost flatlined from 2019 to 2021. Housing inventory has stabilized…
By Angelene
Posted in - Press on June 3rd, 2019
Since the summer of 2018, Orchid Island Golf and Beach Club has experienced a change in momentum felt throughout the community. By implementing a national marketing program, new digital strategies and publishing Orchid Island Lifestyles Magazine, Orchid Island has developed a new approach for reaching a unique audience of potential members in search of Vero Beach real estate. The shift in momentum started with a new way of thinking for this private beach club. Where previously focus was put solely on Vero Beach real estate, the club is now focusing on promoting the community as a whole and the Orchid Island location. By letting people fall in love with the lifestyle here, real estate interest and sales have begun to…
