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8 Tips to Increase Organic Reach on Facebook

By Angelene Posted in - Press on October 4th, 2018

1. Focus on video—but especially live video As far as we can tell, videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.” This means if you haven’t already invested time and energy into posting live videos on Facebook, you 100 percent should do so now. This is one of Facebook’s few concrete examples of content that will perform well under the new algoritham, so we would all do well to pay attention to it. 2. Avoid engagement bait  It might be tempting to…

7 Things to Consider When Building a Country Club Website for Lead Generation

By Angelene Posted in - Advertising & Press & Real Estate & SEO on June 20th, 2018

It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in…

Cotton Named One of the Top 6 Real Estate Marketers in the US

By Angelene Posted in - Press on May 10th, 2018

Top Real Estate Marketers In The US for 2018 by Lester Harper | May 1, 2018 | Real Estate Agents, Companies | Top USA Real Estate Want to find out who are the top real estate marketers in the US? Well, you have found the right place. The real estate marketers below have all proven to be top in their field. Some of the people on the list below work for some of the largest real estate brands in the country. Some that make the list of top marketers in real estate are Digital Marketing agencies that specialize, specifically in the real estate. The list would not be complete without those special real estate brokers who not only handle the…

The Most Important New Products and Features Facebook Announced at F8 2018

By Angelene Posted in - Press on May 3rd, 2018

Facebook’s annual F8 developers conference is typically chock full of splashy product and new feature announcements. This year, the social media giant entered F8 under a cloud of high-profile scandals, including how the company deals with hate speech, election integrity, and data privacy. Even so, Facebook CEO Mark Zuckerberg and other executives unveiled a variety of new products at the 2-day event, going to great lengths to show that the company still has a few tricks up its sleeves despite all the recent distractions. Facebook Gets into Dating Facebook will be integrating a feature for online dating directly into its main social-networking app. The feature, called Dating Home, will be opt-in and accessible by clicking on a small heart icon…

Everything Facebook Launched at F8 2018 and Why

By Angelene Posted in - Press & Social Media on May 2nd, 2018

Dating, Instagram video calling, trip VR Memories and more… Day 1 of Facebook’s F8 conference was packed with announcements and updates. Here are 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.   1. FaceDate Facebook is launching a dating feature where you can volunteer to make a profile that’s only visible to non-friends who’ve also opted in to looking for love. Facebook will match you based on all its data, and messaging will happen in a dedicated inbox rather than Messenger. Why: If Facebook wants to drive “meaningful connections”, it doesn’t get more meaningful than introducing you to your life partner. Facebook will have to be careful to keep everything private, as people already think it’s creepy or…

Cotton & Company To Attend the 2018 Facebook Developers Conference

By Angelene Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018

On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook…

Cotton & Company Takes Safety to Heart

By Angelene Posted in - Press on November 12th, 2017

“Nobody expects an emergency medical situation to happen, but if it does, we are prepared.” – Kathy P. Accidents happen… Everyone knows that, so as part of their Emergency Preparedness Planning in partnership with the #RedCrossReady nationwide initiative, Cotton & Company, sent four of it’s staff back to school for some serious lessons in life saving skills. Cassie Cowsert, Erika Wigley Vicat, Kathy Petroraio and Sonya Pereira spent the day together participating in lectures, activities and hands-on CPR training. “What a fun day out of the office,” says Team Cotton’s Erika Vicat. “We had a really great time learning about First-Aid and CPR.” The CPR, First Aid, and AED Certification course was held on Saturday, October 28, 2017 at the…

Cotton & Company Partners with Core Development on New Sarasota Condo Development

By Angelene Posted in - Press on May 9th, 2017

DOWNTOWN SARASOTA’S NEWEST MODERN CONDOMINIUM BLVD Sarasota, the newest and most impressive downtown address is home to just 49 expansive modern condominiums and an unprecedented level of resort-style amenities. Extraordinary design, amazing amenities and an enviable location combine to create a true walkable lifestyle. Situated in the renowned arts and culture district of Sarasota, Florida, the 18-story tower showcases panoramic waterfront and city views from truly expansive private terraces. BLVD Sarasota is unlike anything that’s come before. The 49 modern residences at BLVD have been thoughtfully designed for today’s contemporary lifestyle. The expansive floor plans range from 3,550 to over 5,400 square feet of living space. Each luxury condo offers exceptional views to the east and west including views of the…

An Industry Update From The Fall ULI Conference

By Laurie Andrews Posted in - Press on November 8th, 2016

Having recently attended the 2016 Urban Land Institute conference in Dallas, Texas, we learned some very interesting trends that were pertinent to real estate developers as we move into the 2017 season. As we enter the 4th Quarter of 2016, average real estate sales pace is down approximately 15-20%. This was surprising, as most people expected 2016 to be better than 2015. The cause of the slow down is a combination of the stock market collapse at the beginning of the year, the unusually negative election cycle, the resulting uncertainty for the future. This impacts government sectors, the financial landscape as well as international issues related to ISIS and BREXIT. There is generally a lack of urgency in the market,…

Which Candidate is Better For The Housing Market?

By Angelene Posted in - Press on September 12th, 2016

A new poll commissioned by the National Association of Home Builders to gauge public sentiment on the value of homeownership and government programs that encourage homeownership and housing production concluded that an overwhelming four-out-of-five Americans believe that owning a home is a good investment. With the political season shifting into high gear from a year of already intense, in your face advertising, we can safely say that the tensions have risen when it comes to the the future of our country. Looking at past history, the Presidential election and the voters’ attitudes towards it often has an impact on consumer spending habits. The low consumer confidence has the developers feeling the pinch. With that being said, out of a nationwide…