Post in the Category Real Estate
By Alexis
Posted in - Real Estate on April 5th, 2011
Here at Cotton and Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we promote. Every aspect of a campaign, from the promotional materials to the website, is carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floorplan. A floorplan looks rather simple compared to the gorgeous photography and impeccably designed collateral in our campaigns. However, the fact of the matter is that most people shop online for properties and a floorplan is one of the…
By Alexis
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & SEO & Social Media & Uncategorized & Web on February 28th, 2011
A recent post suggested “7 Things That Annoy Website Visitors.” Experience has taught us that, “one size does not fit all.” Neither does one set of guidelines. As a leading sales and marketing agency, providing services to developers of luxury real estate since 1983, Cotton & Company takes pride in the quality and performance of the custom websites created for its clients. Focusing upon lifestyle, each website is an attempt to create a vivid representation of the personal comfort and joy to be found as a resident of that particular community.The buyer of a one-of-a-kind, $17 million, oceanfront penthouse does not share the same perspective as the individual who is trying to find the best price for Duracell® Batteries. Commodity buyers have…
