Post in the Category Web
By Angelene
Posted in - Web on October 11th, 2017
Widely regarded as the hottest new community in Southwest Florida, its easy to understand why following the results of the Collier Building Industry’s Sand Dollar Awards. The iStar developed community won big at the recent event, garnering top honors in several prestigious categories. Naples Reserve took home the hardware in five categories including: Best Clubhouse Exterior Best Sales Center Best Brochure Best Website Best Direct Mail Best Social Media Marketing Naples Reserve’s development team engaged Cotton & Company, an industry leading real estate marketing firm, last year in conjunction with the grand opening of its new Island Club amenity center. The firm’s challenge was to position the community as a fun-filled, tropical destination, with 22 interconnected lakes. Together, the team…
By Laurie Andrews
Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on August 21st, 2013
All across the country, real estate continues to see positive news for the industry. The good news on sales success is being driven by investment buyers seeking appreciation or rental income. As the cycle continues and the economy continues to strengthen, end-user buyers will continue to increase. As builders and developers are putting their strategic marketing plan in place, questions often arise on how much they should budget and what the top priorities should be. As a leader in real estate marketing for more than four decades, Cotton & Company is assisting its clients by establishing priorities throughout their strategic plan. Focusing on direct consumer sales most often results in a higher ROI by lessening the commission expense. Today, most…
By Alexis
Posted in - Media & Web on August 9th, 2013
Cotton & Company, real estate marketing specialists, announced Friday that Media Director Renee MacLees has been selected by Google as an Engage All-Star for 2013. To achieve this prestigious award, high benchmarks and strict criteria were reached in several advertising areas including pay per click text and display digital advertising. “Being named a Google Engage All-Star winner is a well-deserved honor for Renee, “ says Laurie Andrews, Chief Operation Officer for Cotton & Company. “With the rebound of the real estate market, creating a strong digital footprint is critical to our client’s success. Our digital service team is among the best in the business, and we proud to have Google recognize Renee’s performance.” Cotton & Company celebrated its 30th anniversary…
By Alexis
Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on March 12th, 2013
March 10th at 2am, we sprung ahead one hour. Daylight Savings Time is nearly upon us. “DST” is a way of making better use of the daylight hours by setting the clocks forward one hour in the spring and then back again in the fall. Do you believe this is a good practice or not worth the hassle for one extra hour of evening daylight during the warmer months?There are different schools of thought on this practice. Some studies report that DST saves energy, but you can find just as many studies that report it does not. Some people say the loss of that one-hour of sleep affects their health, mood and body clocks. However, many appreciate the extra hour…
By Laurie Andrews
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on December 11th, 2012
As the Offensive Coordinator for the 1972 Miami Dolphins, Coach Howard Schnellenberger became famous for winning football games and the ‘72 Dolphins remain the only undefeated team in NFL history. The coach went on to become a legendary college head coach for the Universities of Oklahoma,Louisville and Miami, where he won a National Championship. After retiring from football as the head coach of Florida Atlantic in 2011, the coach continues to work with young students as he faces an even more ominous opponent. Featured on Miami’s WSVN, Coach Schnellenberger is bringing attention to the growing epidemic of texting and driving. Notably, 49% of drivers with cell phones under the age of 35 send or read text messages while driving, even though a texting…
By Laurie Andrews
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized & Web on December 4th, 2012
As we all know, two-way communication is required to have a meaningful conversation. During the new home buying process, beginning the conversation sooner rather than later should be a primary focus of your website marketing initiatives. Of course, increased website visits are a positive indication of your marketing outreach, but it’s only the first step in the sales funnel that requires bringing the prospect through many steps prior to reaching a closed sale. Website interaction represents a golden opportunity to open a dialog with the prospective homebuyer. Consumers are busy people, and they are often researching their options late in the evening, long after your sales center is closed. They aren’t looking for direct person-to-person contact, but they are doing their homework to…
By Angelene
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized & Web on October 31st, 2012
It’s a question we’ve frequently received. And the issue with answering it, is that it doesn’t totally make sense. ROI is a financial measurement. Marketing channels can be measured in goals and benchmarks, but ROI? Not really. You see, how can you possibly measure the ROI of having email versus not having email? Or the ROI of having a phone line? What about the ROI of the customer service representative actually answering that phone line? Can you measure the satisfaction of your prospect after that well-received customer service phone call? What about the ROI of that satisfied customer telling her friends about her positive experience? The answer is no. Which is why social marketing cannot be measured in ROI. However,…
By Alexis
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012
Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.
By Angelene
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on November 22nd, 2011
If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.
By developer
Posted in - Media & Web on September 29th, 2011
In April of 2010, Steve Jobs released a statement speaking out on why he wouldn’t allow Flash on “i” devices. There were several points he felt very strongly about: 1. The web should be “open” and Flash isn’t. That means that there’s a company (Adobe) that controls what and when it updates. What if he can’t get them to do something when he wants it done? 2. He talks about how Adobe says that 75% of all video on the web is in Flash, and then lists a string of sites that have posted “i” friendly videos including Netflix, Facebook, major TV networks and The Wall Street Journal. So, I suppose we don’t need to see absolutely every video there…
