Instant Gratification in the Modern World, Sigmund Freud and What it all Means for You

December 29, 2011

If Sigmund Freud was alive today, he might have seen his Pleasure Principle—a psychoanalytic concept in which individuals seek instant gratification (seeking pleasure and avoiding suffering)—come full circle. The concept is based on infancy and early childhood wants and needs. However, the need for instant responses, instant updates, instant imagery, instant information and instant results often creates negative responses when not addressed in a timely manner (i.e., now!). Anxiousness, irritation, possibly fear all come to mind when technological gratifications have not been met. The modern world, which now allows people around the globe connect instantly, has subtly reverted even the most technologically savvy back to a childlike emotional state.

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