Is Now the Time to Focus on Your Blog Content?

March 1, 2016

Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever.

Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide.

  1. Use Keywords to Identify Prime Topics

The best strategy is to focus on a few key phrases or topics that are really important to your company. Think about what your readers want to know; find out what questions they’re asking. Using keyword research and available keyword tracking tools, the information from these will give you a list of search-friendly post topics.

  1. Be Social

Signing up for a Facebook doesn’t count as being on social media. Today’s social channels are best utilized for targeting your potential audiences by demographic, psychographic, behavioral patterns and interest. Tied together with your blog, it’s a powerful combination that drives tangible results. If you’re a professional, then you need to share content on LinkedIn. And, don’t forget about platforms that have more specific niches, like Pinterest and Instagram. They can help improve branding and grow community engagement.

  1. Bring in the Professionals

There’s a big difference between interacting in social platforms on a personal level and utilizing these powerful resources as innovative marketing tools to enhance your online brand presence. To actively manage an ongoing program effectively, you need a focused approach that is built on the solid foundation of real estate industry expertise. The good news: for residential real estate, you’ve found your Blog ninjas, Cotton & Company.

To learn more about The Cotton Solution, an integrated real estate sales and marketing approach with a proven track record of success, click here.