One of the greatest industrialist of all time once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford is a person that you would not define as selfish. In every aspect of his business life, progression was a scale of teamwork. Over 100 years later, there is still no secret to the fact that teamwork is key to any success. Teamwork sprouts broad social interest and understanding of current events, while also promoting creative individuality. I like the word progression, which dating back to the 1920’s car boom, brought a whole other realm to advertising. Ford’s best attribute, other than creating the foundation for mass production, was his ability to relate to a variety of people. More specifically, he was able to develop an idea that was relevant to the majority of society at that time. He made his product available to everyone because it was cheap to buy, and once people saw other people driving cars, it was like a domino effect. The advertising took care of itself.
Breaking down Henry Ford’s quote in the beginning of this blog, it is apparent that he is defining the structure of great advertisement. The process starts with an idea, a concept. Many people throw ideas into the ring in hopes of a ringer. Most of the time, this takes a while to develop because it is the most important step. In the sense of budget and customer interpretation, the conceptual design steps are the most important to get right.