Make Substance, Not Noise: The good, bad and downright unacceptable content of Social Media

December 16, 2011

You have followers on your social media outlets because for one reason or another, your audience cares. Don’t lose credibility by drenching your followers with unimportant, untailored posts. Your fate could send you into the Spam Zone, a very crowded and nearly inescapable place to be.

It’s understandable that you want to continually increase your number of fans. However, a common misconception is to take out the megaphone and turn up the volume all the way. Instead, focus on the interests of your followers and your relationship with them. Don’t post just to post. Tailoring your messages (and your list) helps build a reputation that’s worth owning.

As you now know, the Spam Zone is a bad, bad place, and one way to wind up there quickly is to constantly pump links through social platforms. Be discriminating with the links you share, as you are not providing your own original content.  Be discriminating also with whom you choose to follow. It’s faulty thinking to follow a ton of people to get people to follow back. Instead, prune your circle to those who are relevant to you.