Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family, and custom estate homes, has captured Silver Award honors in The Nationals new home sales and marketing awards from the National Association of Home Builders. Naples Reserve secured Silver Awards for both “Best Lifestyle Program for a Community” and “Best Sales/Welcome Center.” Both the Naples Reserve logo and its direct mail program were also recognized with Silver Awards.
The Nationals salutes the best in the building industry for their determination, integrity, creativity, and endurance. With 57 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams. During a three-day judging process, a panel of seven industry professionals from across the country determined the winners from a field of more than 1,300 entries.
“The Nationals are the most prestigious awards of their kind, setting the benchmark for innovations in new home design, marketing, and sales,” said Meredith Oliver, chairperson of The Nationals. “NAHB’s commitment to recognizing originality, imagination and success have been exemplified by its award winners since the competition’s inception.”
Additionally, Naples Reserve was honored with seven Sand Dollar Awards – including Best Sales Center for its Key West-inspired Island Club – by the Collier Building Industry Association’s Sales and Marketing Council.
The Island Club was also recognized as the Best Clubhouse Exterior and Best Commercial Project over 5,000,000 awards with EECON Construction Services of Naples. The $7 million Island Club social center features a 5,160-square-foot clubhouse and an adjacent 3,500-square-foot fitness center with state-of-the-art equipment and a movement studio for spinning, Zumba and yoga.
Naples Reserve swept up four awards for its marketing campaign, winning the distinctions of Best Brochure, Best Website, Best Direct Mail and Best Social Media Marketing.
The CBIA Sand Dollar Awards honor the area’s top builders, architects, interior designers, and communities.
Naples Reserve was created by iStar, which was named 2015 Developer of the Year by Builder and Developer magazine for its commitment to creating exceptional communities and lifestyles with an emphasis on energy efficiency and environmental stewardship.
Cotton & Company is an industry leader in the marketing and sales of lifestyle-driven residential real estate. Our amazing team of digital marketing specialists, creative designers, copywriters, and website developers utilize today’s technology and new media channels to drive sales success for our clients throughout the world.