Beach Reads: Exploring the Best Books for Summer

July 16, 2018

It’s finally summer, and that means it’s the perfect time for road trips, beach vacations, relaxing by the pool, and enjoying a good book…or two (or three or four). But where do you start? Here’s a quick look of books that truly encapsulate the sunny summer season. Short Reads For those who want a quick and easy read, there are two books that are absolutely perfect for summer. Dandelion Wine by Ray Bradbury Dandelion Wine takes place in the small town of Green Town, IL during the summer of 1928. Typical of Bradbury, most chapters read like small short stories, as you follow the summer adventures of 12 year-old Douglas Spaulding (loosely based on Bradbury himself). Why You Should Read… Read more »

Naples Reserve Wins Big

May 25, 2018

Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family, and custom estate homes, has captured Silver Award honors in The Nationals new home sales and marketing awards from the National Association of Home Builders. Naples Reserve secured Silver Awards for both “Best Lifestyle Program for a Community” and “Best Sales/Welcome Center.” Both the Naples Reserve logo and its direct mail program were also recognized with Silver Awards. The Nationals salutes the best in the building industry for their determination, integrity, creativity, and endurance. With 57 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams. During a three-day judging process, a… Read more »

Homebuying Habits Across Generations

Homebuyer Behavior They might do their research online and also believe that data and machine learning will have an important influence on the real estate experience, but when it comes to the process of searching for a home, millennials and baby boomers lean more on their agent than digital platforms. This, according to a survey on homebuyer behavior by Owners.com that studied that homebuying patterns of over 1,000 buyers across different age-groups. The survey revealed that 82 percent of the buyers said that online access to data-focused property information was essential to their decision-making process. But that was the only aspect that all the three generations—baby boomers, Gen X, and millennials—agreed upon. The survey highlighted vast differences in the way these generations… Read more »

Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report

May 16, 2018

Although the news is grim with reports of millennials putting off home-buying due to frivolous purchases, data shows that millennials are flexing their buying power in the real estate market. According to the National Association of Realtors’ (NAR) annual Home Buyer and Seller Generational Trends report released in March, millennials were the most active homebuying generation for the fifth year in a row. Across the nation, there’s a shortage of homes on the market associated with rising home prices. Despite this, millennials continue to buy—a full 36 percent of all home purchases were made by millennials, a 24 percent increase in home purchases by millennials from 2016, according to the report. It’s estimated that, if more homes had been on… Read more »

Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards

January 22, 2018
Cotton & Company, Ad Agency

Cotton & Company, in partnership with developer iStar took home 4 Silver Awards from The Nationals 2018. The National 2018 honor the best in Sales, marketing & design. The Nationals (NAHB’s National Sales and Marketing Council ) salutes and honors the best in the building industry for their determination, integrity, creativity, and resilience. Silver Award Winners are the top vote recipients in each category and are the finalists for the Gold Award. Gold Awards in each category will be presented as part of the International Builders’ Show. Naples Reserve & Cotton & Company Win Four Silver Awards From The Nationals Including:   Best Lifestyle Program for a Community Naples Reserve Naples, FL Developer: iStar Financial Marketing Director: Heather Thompson Ad Agency: Cotton &… Read more »

The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)

January 7, 2018

 Figuring out when to plunge into the real estate market can be quite intimidating—especially when prices are high, choices are limited, and history urges restraint. “We’ve seen two or three years of what could be considered unsustainable levels of price appreciation, as well as an inventory shortage that resulted in a record-low number of homes for sale across the country,” says Javier Vivas, director of economic research for realtor.com®. “When you factor those together, you have a market that has to either explode or see some relief.”


Recent Posts

  • - Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews
  • - What We Learned in Our Local HR Seminar
  • - 8 Tips to Increase Organic Reach on Facebook
  • - How to Make Sure Your Real Estate Project Uses Facebook to its Advantage
  • - Here’s What You Need to Know About the Latest Facebook Algorithm Updates
  • - THE SCIENCE OF STORYTELLING
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Beach Reads: Exploring the Best Books for Summer
  • - 7 Things to Consider When Building a Country Club Website for Lead Generation
  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


  • Archive

  • 2018 + -
  • 2017 + -
  • 2016 + -
  • 2015 + -
  • 2014 + -
  • 2013 + -
  • 2012 + -
  • 2011 + -
  • 2010 + -
  • 2009 + -
  • 2008 + -
  • 2007 + -
  • 2006 + -
  • 1911 + -