Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards

October 11, 2017
Naples Reserve Sweeps Collier Buildings Industry Association's 2017 Sand Dollar Marketing Awards

Widely regarded as the hottest new community in Southwest Florida, its easy to understand why following the results of the Collier Building Industry’s Sand Dollar Awards. The iStar developed community won big at the recent event, garnering top honors in several prestigious categories. Naples Reserve took home the hardware in five categories including: Best Clubhouse Exterior Best Sales Center Best Brochure Best Website Best Direct Mail Best Social Media Marketing Naples Reserve’s development team engaged Cotton & Company, an industry leading real estate marketing firm, last year in conjunction with the grand opening of its new Island Club amenity center. The firm’s challenge was to position the community as a fun-filled, tropical destination, with 22 interconnected lakes. Together, the team… Read more »

Luxury Real Industry Eyes First Quarter 2017 Sales Results

April 3, 2017
Naples Reserve People-looking-at-topo

With April 1st marking the end Q1 2017, many developers and investors are reflecting on the results from the first three months of the year. After a lackluster 2016 widely attributed to the contentious national election, many industry professionals were predicting a positive increase in luxury home sales. For communities targeting Florida’s winter residents, high season typically begins on January 15th and runs through mid April. This year, President Trump settled into the White House and quickly became a frequent visitor to South Florida. Besides having a new administration in place in Washington, and the new Winter White House established on Palm Beach – what changes did the real estate market experience in Q1? 1. Stock Market Surges – In… Read more »

Could Millennial Homeownership Be on The Rise?

September 27, 2016
Could Millennial Homeownership Be on The Rise?

A recent Fannie Mae report analyzed U.S. Census data of 20- to 33-year-olds from 2006 to 2014. It followed different age groups through the boom (2006–08), bust (2008–12), and recovery years (2012–14). The fear of commitment of buying a home with a partner could be one of the reasons many younger folks don’t own the roof over their heads—along with rising prices, high student debt, and hard-to-get credit. As a digital marketing agency knowing who to target and when is crucial to campaign success, being able to narrow down and be ultra-specific about demographics and branding is why we are a leading industry agency. Cotton & Company has lived through the down-turn and survived. We understand real estate and how it… Read more »

5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You

September 16, 2016
5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You

Digital Marketing is increasingly responsible for more and more. More productivity, more effectiveness, more leads, more sales, etc. Real Estate Marketing teams are feeling strapped with limited resources and smaller budgets. If you keep your entire marketing strategy in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed, on the other hand, if you hire a real estate advertising agency, quality and control might become concerns. With real estate being one of the last industries to jump onto the digital advertising band wagon, few marketing agencies have the strategic experience to put today’s technology to work for selling homes. Cotton & Company combines 30 years of luxury real estate… Read more »

Most Effective Forms of Marketing Strategies for Country Clubs

August 8, 2016
Cotton & Company real estate advertising agency

Marketing your golf course is a necessity. You probably knew that already. However, not every form of marketing was created equal, and there are SO many to choose from. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs around the country.  The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs. Cotton & Company is a full-service, marketing firm exclusively specializing in luxury residential real estate. We have found success in lead generation, content marketing and branding with traditional as well as digital advertising, and that is the real key for… Read more »

Boomers Rank Their Must-Have Housing Features

July 28, 2016
AARP survey results in boomer housing trends

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. From a recent survey from AARP’s community results dive into a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to most-needed outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market also disclosed one community feature with the largest need gap in eight different domains, including transportation,… Read more »


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  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
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  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
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  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
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  • - The 2016 Election’s Impact on New Home Sales
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