It’s Google and Facebook’s Game to Win

July 6, 2016
Cotton and Company Real Estate Advertising Agency, Digital marketing for Real Estate Developers

Like it or not, Mark Zuckerberg has created an advertising juggernaut. Between 2014 and 2015, Facebook’s ad revenue grew 59 percent, with the bulk of ads running on mobile devices. Meanwhile, Google’s ad revenue was up 18 percent over the same time period. While Google’s increase may seem modest compared to Facebook’s, consider that all other digital players contributed to 13 percent of total growth. Together, Facebook and Google controlled 76 percent of internet advertising growth. WHAT DOES THIS MEAN FOR YOU? For sales professionals it means more opportunity to reach potential clients. Lead generation has changed, and with Facebook’s added opportunity it makes inbound marketing that much more successful. Facebook lead generation is NOT about post boosting, name recognition,… Read more »

4 Predictions in Digital Marketing to Watch

June 24, 2016
Real Estate Advertising Agency

Digital marketing is not an area where you can kick back and relax for any length of time. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing. With more opportunity to reach potential consumers as well as network with industry professionals, it’s important to know which venue to to spend your time on. Cotton & Company has a proven track record and the expertise to do just that. Although things are changing on an almost weekly basis, we decided to have a look at what we expect to happen during 2016. Predictions in Digital Marketing The Gap of Mobile and Desktop is on the rise…. It was no real big surprise when mobile online… Read more »

Cotton B Fit – What Trend is Cotton & Company Conquering Next?

May 2, 2016
Being Healthy in the Workplace

With the health and fitness trend not going anywhere anytime soon, Cotton & Company decided to join in! With long hours and busy schedules it can be easy to forget about your health so in an effort to not only get healthier but also promote a healthy work environment, COTTON B FIT was born. It started with a nutri-bullet in the kitchen, with protein and fruit to make smoothies. Cotton has also offered balance chairs to some employees to promote good posture and a strong core on long workdays. Many of us have taken the opportunity to leave work a little early to grab a yoga class together or walk one of Stuart’s beautiful bridges. Promoting these healthy habits has… Read more »

3 Baby Boomer Real Estate Myths Busted

December 8, 2015
Real Estate Advertising Agency

The generation born following World War II has had a major impact on the U.S. economy and housing market over the past several decades, and the next decade will be no di­fferent as baby boomers enter their golden years. But don’t expect this generation to stick to the script when it comes to retirement and housing decisions. The new Merrill Lynch/Age Wave survey, Home in Retirement: More Freedom, New Choices, turns conventional wisdom on its head. Living in downsized homes -condos, rental apartments and houses smaller than where they lived before?  Not every boomer wants to sell their home and move to a condo. “About half of people we surveyed didn’t downsize at all when they moved,” said AgeWave President and… Read more »

Golden Bear Partnering with Cotton & Company on Luxury Real Estate Marketing

November 18, 2015
Cotton & Company

Golden Bear Realty, a global name in destination real estate, recently announced a strategic partnership with Cotton & Company. The powerful alliance of these two nationally recognized firms creates an unprecedented sales and marketing solution for resort owners, developers, lenders and country club communities throughout North America and the Caribbean. One of the most recognized, revered and respected names in the golf and real estate industries, Golden Bear’s firm has spent years researching the market and homing in on its needs. Mike Nicklaus, owner and broker, leads the Golden Bear contingent. “My family has lived up to a standard of excellence our whole life; that’s a standard that we strive to uphold. With our brand and our company, everything we… Read more »

Social Marketing with Pinterest

July 21, 2015
Marketing Real Estate on Pinterest

Social Marketing is important in today’s real estate market. Pinterest may not be the channel you associate with real estate marketing, but here at Cotton & Company we understand content and the importance of having a “conversation” in social media. We excel at leveraging different social platforms, creating user-friendly content resulting in engaging with your potential clients. Some real estate agents and marketing companies, such as the Corcaran Group, have already realized the potential of Pinterest as a marketing tool. After some market research, we discovered the best way to showcase what our clients have to offer. These are some of the best boards to grab followers’ attention.   Create Pinterest Boards specific to Buyers Your Dream Home Home Décor or… Read more »


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  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
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  • - Simple but Successful- The Humble Floor Plan
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