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An Update on the Recent Successes of Orchid Island

Written by Marissa Mastroianni / June 3, 2019

Since the summer of 2018, Orchid Island Golf and Beach Club has experienced a change in momentum felt throughout the community. By implementing a national marketing program, new digital strategies and publishing Orchid Island Lifestyles Magazine, Orchid Island has developed a new approach for reaching a unique audience of potential members in search of Vero Beach real estate. The shift in momentum started with a new way of thinking for this private club. Where previously focus was put solely on Vero Beach real estate, the club is now focusing on promoting the community as a whole and the Orchid Island location. By letting people fall in love with the lifestyle here, real estate interest and sales have begun to flourish…. Read more »

CONSUMERS ARE CUTTING THE CABLE: Opening New Doors to Streaming Video Content

Written by Marissa Mastroianni /

The world is moving fast, and technology continues to evolve at a record pace. 4K televisions are the standard, and new OTT (Over the Top) media channels like Hulu, Netflix and YouTube are built into the television at the factory. Buy a new TV and plug it in – there’s no more waiting for cable to be installed. You can immediately watch digital content at a much lower cost, paying only for what you really enjoy. It’s no wonder that in the last year alone, over 6 million Americans cut the cord to cable.  The younger generations are among the first to recognize the low-cost, high-quality options now available. Many wealthy families and those who consider themselves innovators are also… Read more »

Real Estate Marketing By Targeting Life Stages

Written by Marissa Mastroianni / April 23, 2019

A home has a million faces to an individual as they travel through life.  Your childhood home reminds you of warmth and family, while your first apartment felt like growth and confusion. Quickly your first home felt like accomplishment and exploration as you created a future. Homes become a place where you gather with those you love year after year, harboring memories as the seasons change. Targeting where an audience is in their stage of life has proven to be a highly effective method for marketing. A recent study of more than 23,000 home shoppers by John Burns and his real estate consulting group revealed the most effective ways to market to homebuyers and these results explained exactly why dividing… Read more »

Do I still need a Traditional Real Estate Print Ad?

Written by Marissa Mastroianni / April 4, 2019

A successful marketing strategy includes a mix of traditional media to support a strong digital media campaign. Use this checklist to ensure your print creative is on point. Traditional media a special way of reaching out to those who may not use the Internet, television, or radio religiously, or helps to keep a client in the consumer’s mind when they’re not engaging with advertisements on other platforms. Print media should be used in a transitional market where there is a seasonal surge of buyers, like in South Florida during the winter months. During that time we have a short window to capture their attention, and we need to utilize every form of marketing available, which is why print media and… Read more »

Top Strategies for Achieving Your Luxury Condo’s PreSale Goals

Written by Marissa Mastroianni /

In the recent years, the market for luxury condos has greatly increased. The baby boomers are not scaling down; moreover, they’re buying residences that fulfill their retirement needs, like luxury condominiums. Millennials are in competition to also purchase these as they are gravitating towards multi-family condominiums in vibrant urban areas that are walkable and easy to maintain. Sustainable living is on the rise and condominiums are the perfect place to live an environmentally friendly lifestyle. The challenge lies in the hands of financing and marketing a project the size of a luxury condominium. For most luxury projects, there needs to be proof in sales to instill confidence in homebuyers that the vision will come to fruition. Today, developer strength and… Read more »

The State of The Luxury Residential Real Estate Market in South Florida

Written by Marissa Mastroianni /

South Florida has always held a unique luxury real estate market, affected by a variety of factors including the diversity of locales and the wide spread of buyers. Within the past year, a variety of influences have had a positive trend on the luxury housing market, showing prices, purchasing, and optimism soaring to record heights. Stephann Cotton, founder and CEO of real estate marketing agency Cotton & Company, should know. From his years of work in the home buying and selling market, he’s garnered a few signs that indicate where a market will go throughout the year, including QTL and buyer trust. “I would predict that 2019 will be a medium to medium-good market for the luxury segment…I do believe… Read more »

Recent Posts

  • - An Update on the Recent Successes of Orchid Island
  • - CONSUMERS ARE CUTTING THE CABLE: Opening New Doors to Streaming Video Content
  • - Real Estate Marketing By Targeting Life Stages
  • - Do I still need a Traditional Real Estate Print Ad?
  • - Top Strategies for Achieving Your Luxury Condo’s PreSale Goals
  • - The State of The Luxury Residential Real Estate Market in South Florida
  • - The Most Important Real Estate Marketing Trends for 2019
  • - Boca West Country Club Reports Many Want to “Live the Lifestyle” with an Increase in Membership Numbers, Home Sales and Low Real Estate Inventory
  • - 5 Digital Marketing Tactics You Better Be Using for Your Real Estate Project
  • - Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews
  • - What We Learned in Our Local HR Seminar
  • - 8 Tips to Increase Organic Reach on Facebook
  • - How to Make Sure Your Real Estate Project Uses Facebook to its Advantage
  • - Here’s What You Need to Know About the Latest Facebook Algorithm Updates
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Beach Reads: Exploring the Best Books for Summer
  • - 7 Things to Consider When Building a Country Club Website for Lead Generation
  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?

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