The Baby Boomer Effect Changes Everything in Discretionary Real Estate

Written by developer / July 7, 2017

Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have been planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different… Read more »

Cotton & Company Partners with Core Development on New Sarasota Condo Development

Written by Angelene / May 9, 2017

DOWNTOWN SARASOTA’S NEWEST MODERN CONDOMINIUM BLVD Sarasota, the newest and most impressive downtown address is home to just 49 expansive modern condominiums and an unprecedented level of resort-style amenities. Extraordinary design, amazing amenities and an enviable location combine to create a true walkable lifestyle. Situated in the renowned arts and culture district of Sarasota, Florida, the 18-story tower showcases panoramic waterfront and city views from truly expansive private terraces. BLVD Sarasota is unlike anything that’s come before. The 49 modern residences at BLVD have been thoughtfully designed for today’s contemporary lifestyle. The expansive floor plans range from 3,550 to over 5,400 square feet of living space. Each luxury condo offers exceptional views to the east and west including views of the… Read more »

An Industry Update From The Fall ULI Conference

Written by Stephann Cotton / November 8, 2016

Having recently attended the 2016 Urban Land Institute conference in Dallas, Texas, we learned some very interesting trends that were pertinent to real estate developers as we move into the 2017 season. As we enter the 4th Quarter of 2016, average real estate sales pace is down approximately 15-20%. This was surprising, as most people expected 2016 to be better than 2015. The cause of the slow down is a combination of the stock market collapse at the beginning of the year, the unusually negative election cycle, the resulting uncertainty for the future. This impacts government sectors, the financial landscape as well as international issues related to ISIS and BREXIT. There is generally a lack of urgency in the market,… Read more »

Which Candidate is Better For The Housing Market?

Written by Jennifer Magill / September 12, 2016

A new poll commissioned by the National Association of Home Builders to gauge public sentiment on the value of homeownership and government programs that encourage homeownership and housing production concluded that an overwhelming four-out-of-five Americans believe that owning a home is a good investment. With the political season shifting into high gear from a year of already intense, in your face advertising, we can safely say that the tensions have risen when it comes to the the future of our country. Looking at past history, the Presidential election and the voters’ attitudes towards it often has an impact on consumer spending habits. The low consumer confidence has the developers feeling the pinch. With that being said, out of a nationwide… Read more »

The 2016 Election’s Impact on New Home Sales

Written by Jennifer Magill / April 14, 2016

With the upcoming Presidential election, the United States’ economy, commerce, and real estate have become hot topics. Looking at past history, the Presidential election and the voters’ attitudes towards it often have an impact on consumer spending habits. With such a diverse range of options in the 2016 Presidential Election, the future direction of the country is up for grabs. As we enter into the summer convention season, there remains a veil of uncertainty hanging over the US economy. Real estate markets around the country are feeling the pinch due to low consumer confidence as a result of this uncertainty. In destination second home markets, buyers are patiently sitting on the sidelines waiting to jump back in. This could signal an… Read more »

Is Now the Time to Focus on Your Blog Content?

Written by Jennifer Magill / March 1, 2016

Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever. Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide. Use Keywords to Identify Prime Topics The best strategy is to focus… Read more »


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  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
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  • - Which Candidate is Better For The Housing Market?
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  • - Simple but Successful- The Humble Floor Plan
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