Real Estate at Your Fingertips

August 18, 2015

It’s becoming more and more clear as the national real estate market returns that people are looking for real estate everywhere they go. Not in the sense that they are just driving around town searching for “For Sale” signs. (Who has time for that these days?) But rather because they are using their mobile devices while on the go to search for properties. These people are your prospects, they’re your potential homebuyers and they are going to their phones to find their next home. If that doesn’t strike you as good enough reason to update your digital marketing efforts, then consider this: Google has long said that your web presence would benefit from mobile optimization, however, in its latest update,… Read more »

Social Marketing with Pinterest

July 21, 2015
Marketing Real Estate on Pinterest

Social Marketing is important in today’s real estate market. Pinterest may not be the channel you associate with real estate marketing, but here at Cotton & Company we understand content and the importance of having a “conversation” in social media. We excel at leveraging different social platforms, creating user-friendly content resulting in engaging with your potential clients. Some real estate agents and marketing companies, such as the Corcaran Group, have already realized the potential of Pinterest as a marketing tool. After some market research, we discovered the best way to showcase what our clients have to offer. These are some of the best boards to grab followers’ attention.   Create Pinterest Boards specific to Buyers Your Dream Home Home Décor or… Read more »

The Top Five Issues Affecting Real Estate for 2015-2016

July 1, 2015

Contributions By:  CRE, The Counselors of Real Estate Demographic shifts – the impact of retiring Baby Boomers and the rise of the Millennial generation – will likely have the most significant impact on real estate near- and long-term, according to The Counselors of Real Estate®. Demographic shifts rose to the top of this year’s list because of the sheer numbers of people and transactions involved in the evolving needs of both groups in coming years, and the far-reaching effect these will have on real estate. “Anticipation of rising interest rates, continued currency devaluation, and excess capital flowing into the United States are all on the minds of our membership,” says Noah D. Shlaes, CRE, 2015 chair of The Counselors of… Read more »

CNN: “Fed: No rate hike in June, but more hints for September”

June 30, 2015

Get ready, America: an interest rate hike is on the horizon. The Federal Reserve decided not to raise interest rates in June, but comments Wednesday suggests the long awaited rate hike could come in September. “No decision has been made by the committee about the right timing of an increase, but certainly an increase this year is possible,” Fed chair Janet Yellen said in a press conference Wednesday afternoon. Translation: The Fed expects the U.S. economy to be in a good place soon, but it’s still in “wait and see” mode. It especially wants to see “further improvement” in wage increases, the ability of part-time workers to find full-time jobs and inflation closer to its 2% target. “We have made… Read more »

Social Media Marketing Results in Sales

June 23, 2015
Alteza Residences

Young Professionals Use Facebook/FaceTime to Purchase Luxury Condo Using social media to market real estate means providing information that they can access at their fingertips. In this digitally driven world the consumer can get little snacks of knowledge to keep them coming back for more. You stay in touch with them and you engage. No one can be everything to everyone at all times, but with social media, we can get really close. Staying in tune with the consumer will lead the next generation of marketing to better elevate this form of customer service. For example in San Antonio, Texas, one of our clients, Alteza Residences, recently sold a residence with social media. When young professionals Samar and Kajel Shah… Read more »

Analysis by Paralysis: Can you really measure the success of traditional media?

January 19, 2015
Google Analytics

Recently the concept of adding telephone numbers to our print media ads, each unique to a specific publication came up in discussion. At first the idea seems wonderful, a way to measure the success of traditional media advertising. Upon further review, there are some substantial pitfalls, which must be considered. The concept proves valuable if we significantly narrow down what we will measure and how we will compare it against other metrics. I think it’s a good idea to add unique telephone number call tracking to the mix. We must remember that it is “an additional” bit of information we can use to better understand a very complex system, but not the be-all-end-all to measure the success of a traditional… Read more »


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