Home Buyer Referrals Go Social

October 2, 2012

Real estate developers and builders have long recognized the quality of potential leads driven from personal referrals. This assumption is now supported by research from Socialnomics.net that indicates only 14% of consumers believe advertising messages, but 90% trust peer recommendations.While many recognize this new dynamic, few sales organizations know how to utilize today’s technology to expand their reach. Yes, friends and family continue to make the seasonal trip to South Florida and other warm destinations. Often they become envious of the lifestyle they experience while on vacation:holiday celebrations in shorts, poolside barbecues on Super Bowl Sunday or simply slipping into a pair of flip flops instead of snow boots. Who wouldn’t love blue skies and 70-degree temperatures in February? Tapping into visiting… Read more »

One of Poland’s Largest Developers Taps into American Expertise

September 25, 2012

Going the extra mile is nothing new to Stephann Cotton. Try 5,288 miles–that’s where you’ll find him firmly entrenched in the Warsaw real estate market. While European markets continue to struggle, Poland remains a bright spot for foreign investment and increased competition is now impacting long-term residential developers. Warsaw has become a global city, an international tourist destination and an important economic hub in Central Europe. Yet a mere 22 years ago, Poland was a communist state and consumer-driven marketing expertise is still in its infancy. For JW Construction, one of Poland’s leading residential developers, heavy competition presented new challenges and a critical need for effective marketing and sales management. The solution was clear–go to America, find the best, and bring them to Poland. Enter… Read more »

Single-Family Housing On The Rise

June 20, 2012

There has been a rise in confidence level in the single-family home market. According to the Housing Market Index, released by the National Association of Home Builders and Wells Fargo, home builder confidence has reached its highest level of home builder confidence since May 2007. The 4-point rise in May and single point rise in June brings the confidence level to 29. For builders to view the housing-market conditions as “good,” the index will need to surpass 50. The Current Housing Market Index: 1)    Current sales conditions 2)    Sales expectations for the next six months 3)    Prospective buyer traffic Click HERE to read the full article!

Online Friend Referrals Are Driving Consumer Purchase Decisions

May 24, 2012

Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.

Social Marketing

May 8, 2012

Increasing brand affinity has always been about building relationships with people. Today brands everywhere can achieve this through social marketing. Social marketing is taking a strategic and digital approach to using social media to reach and engage consumers while encouraging word of mouth sharing and brand loyalty. Cotton & Company offers social marketing as a key service line and welcome the opportunity to grow your brand using this new marketing medium.

Occupo Vicis (Seize the Opportunity!)

April 18, 2012

Today is a holiday. No doubt about it. Tax season is over. Well, at least for this year. I for one dread doing taxes. That’s why I have preferred in the past to hand over the documents to an outside service provider and walk away knowing they will be completed. I didn’t care about the cost, as long as I didn’t have to figure it out on my own. This year, however, my fiance put up a very convincing argument for why we should complete our own taxes using Turbo Tax online. He finished his and helped me with mine. We submitted (after a few frustrations and a couple words of annoyance) on Friday night (4/15) just before midnight. I… Read more »


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  • - It’s Google and Facebook’s Game to Win
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  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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