Networking with Businesses

April 17, 2012

When networking in social media as a business there are a few constant rules you can never forget if you’re looking to effectively leverage the space. Social media networking is about people and building relationships. If you’re business wants to enter this platform, you must take into consideration, we know – it’s hard to believe, but – consumers are not here to get excited about your products. They are here to have fun. Understanding this, you can begin to tailor your approach to messaging in the space to more effectively reach your potential consumers in a way that appeals to them in that medium. In other words – be fun and entertaining and don’t be annoying! Our three rules for… Read more »

The Housing Market Rebound is Underway

March 30, 2012

Are you ready? …to drive low-cost leads through customer referrals and highly targeted Facebook advertising programs? …for an active YouTube channel with current videos that enhance your brand while building your Internet search results? …to reduce the cost of your pay-per-click campaign by building your relevance score with Google? …to have a website that is designed for usability on both smartphones and tablet devices? Did you know that 95% of homebuyers use the Internet for research? National media is consistently indicating optimism in the housing market, and better days are just around the corner. During the extended down cycle, technology has changed drastically, and your digital marketing plan must evolve with the times. •    Tablet and mobile devices mandate usability… Read more »

2012 Cotton Report: Real Estate Market Bottom Reached in 2011

March 7, 2012

The US real estate market has been under pressure since the downturn in 2005, but a national research survey now shows a market recovery may be underway and the bottom may have been reached in 2011 for bargain-seeking investors. The 2012 Cotton Report is the fourth annual survey focusing on buyer confidence and attitudes about market recovery of roughly 1,400 individuals pursuing a real estate purchase. The survey was conducted in February 2012, by Cotton & Company, an industry leader in residential real estate sales and marketing. Laurie Andrews, COO of Cotton & Company, explains, “Over the past several years, the primary market has been relatively stagnant throughout the country, and the lack of mortgage availability was outweighed by a… Read more »

Consumers Warm up Early Spring Surveys

The weatherman is not the only source of spring-like forecasts this week. Two national surveys released today found that consumers are feeling better about the real estate picture for the first time in months. Fannie Mae’s February National Housing Survey found that Americans expect home prices to increase by 0.8 percent over the next 12 months, which is down slightly from last month, but 28 percent of respondents expect home prices to increase over the next 12 months, while 15 percent say they expect home prices to decline (down 1 percentage point since last month). Fifty-three percent say prices will stay the same. The percentage of respondents who say it is a good time to sell rose by 3 percentage… Read more »

Mastroianni to Speak at Real Estate Conference

March 6, 2012

The Ragatz Fractional and Resort Real Estate Conference announced that Cotton & Company’s Social Media Director, Marissa Mastroianni will be a speaker at the event. Mastroianni will deliver a presentation, titled, “A Practical Guide to Social Marketing’s Untapped Opportunity.” The topic will cover the importance of social marketing in today’s businesses, the demographic trends in social marketing and the cost efficiency of social media vs. traditional marketing. www.tcpalm.com

Pinterest: It’s More than Pretty Pictures and Cupcake Recipes

February 28, 2012

Pinterest is pretty much one giant endorsement of goods, for women by women. And thus far, emphasis has been placed on crafts, home interiors and gardens, cooking, entertaining and art. However, Pinterest is growing faster than Facebook when it was its size, with more seven million unique visitors in December. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. The online social pinboard harnesses the power of personal referral. Word of mouth is arguably the most effective selling tool, and a strong presence on Pinterest empowers just that. Promoting your business on Pinterest: What you need to know Pinterest can be a useful tool to promote new products and interact with potential customers…. Read more »


Recent Posts

  • - Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews
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  • - 8 Tips to Increase Organic Reach on Facebook
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  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
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  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
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  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
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  • - Tips for Compelling Photo Story Telling
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  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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