Stuart Firm Wins National Property Award in Website Design

February 7, 2012

STUART — The International Property Awards, a property competition in association with Bloomberg Television and Google, has presented Cotton & Company of Stuart with top honors for One Thousand Ocean community in the Best Development Website category for the United States. One Thousand Ocean, a private, luxury condominium community in Boca Raton, will now compete against other winning companies from all corners of the globe to determine the World’s Best in each category. These awards, combined with the other regional awards programs for Arabia, Europe, Africa and Asia Pacific, form the globally renowned International Property Awards. The gala awards presentation took place Dec. 12. Cotton & Company is a luxury real estate sales and marketing firm. www.tcpalm.com

Grammar Basics to Never Forget

January 25, 2012

I’ve diligently covered such topics as the negative consequences of impulsive social media posts, pondered religion’s place on Facebook and Twitter and stressed the importance of continuity in branding; I even drew a comparison between Ernest Hemingway’s rules for writing concisely and advertising copy. But I have yet to write about two topics that are near and dear to my heart: grammar and punctuation! It’s time to refresh you on the basics you learned in fifth grade—a few grammatical musts and never-evers that you may kind-of remember but have been hesitant to use due to uncertainty. For starters, there is the good old lay versus lie issue. Lay requires a direct object and lie does not (translation: You lie down… Read more »

You are What You Brand

January 20, 2012

What emotions are conveyed when consumers hear your company’s name? Proper branding is critical to the success of any business. Branding is more than just a logo (although the logo is high in the hierarchy of consumer impressions)—it’s an intangible asset. Do you stand for something? What is it? Are you marketing just a product or service, or do you stand for something consumers can relate to? People respond positively to companies that have passion and negatively to those who are perceived as trying to make a quick buck off them. Wouldn’t it be awful if you actually wanted to improve peoples’ lives by your product or service, but because of poor branding, you were being treating as just another… Read more »

Instant Gratification in the Modern World, Sigmund Freud and What it all Means for You

December 29, 2011

If Sigmund Freud was alive today, he might have seen his Pleasure Principle—a psychoanalytic concept in which individuals seek instant gratification (seeking pleasure and avoiding suffering)—come full circle. The concept is based on infancy and early childhood wants and needs. However, the need for instant responses, instant updates, instant imagery, instant information and instant results often creates negative responses when not addressed in a timely manner (i.e., now!). Anxiousness, irritation, possibly fear all come to mind when technological gratifications have not been met. The modern world, which now allows people around the globe connect instantly, has subtly reverted even the most technologically savvy back to a childlike emotional state.

Make Substance, Not Noise: The good, bad and downright unacceptable content of Social Media

December 16, 2011

You have followers on your social media outlets because for one reason or another, your audience cares. Don’t lose credibility by drenching your followers with unimportant, untailored posts. Your fate could send you into the Spam Zone, a very crowded and nearly inescapable place to be. It’s understandable that you want to continually increase your number of fans. However, a common misconception is to take out the megaphone and turn up the volume all the way. Instead, focus on the interests of your followers and your relationship with them. Don’t post just to post. Tailoring your messages (and your list) helps build a reputation that’s worth owning. As you now know, the Spam Zone is a bad, bad place, and… Read more »

What Would Jesus Do, on Facebook?

November 22, 2011

If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.


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