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Consumers Warm up Early Spring Surveys

March 7, 2012

The weatherman is not the only source of spring-like forecasts this week. Two national surveys released today found that consumers are feeling better about the real estate picture for the first time in months. Fannie Mae’s February National Housing Survey found that Americans expect home prices to increase by 0.8 percent over the next 12 months, which is down slightly from last month, but 28 percent of respondents expect home prices to increase over the next 12 months, while 15 percent say they expect home prices to decline (down 1 percentage point since last month). Fifty-three percent say prices will stay the same. The percentage of respondents who say it is a good time to sell rose by 3 percentage… Read more »

Mastroianni to Speak at Real Estate Conference

March 6, 2012

The Ragatz Fractional and Resort Real Estate Conference announced that Cotton & Company’s Social Media Director, Marissa Mastroianni will be a speaker at the event. Mastroianni will deliver a presentation, titled, “A Practical Guide to Social Marketing’s Untapped Opportunity.” The topic will cover the importance of social marketing in today’s businesses, the demographic trends in social marketing and the cost efficiency of social media vs. traditional marketing.

Pinterest: It’s More than Pretty Pictures and Cupcake Recipes

February 28, 2012

Pinterest is pretty much one giant endorsement of goods, for women by women. And thus far, emphasis has been placed on crafts, home interiors and gardens, cooking, entertaining and art. However, Pinterest is growing faster than Facebook when it was its size, with more seven million unique visitors in December. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. The online social pinboard harnesses the power of personal referral. Word of mouth is arguably the most effective selling tool, and a strong presence on Pinterest empowers just that. Promoting your business on Pinterest: What you need to know Pinterest can be a useful tool to promote new products and interact with potential customers…. Read more »

Stuart Firm Wins National Property Award in Website Design

February 7, 2012

STUART — The International Property Awards, a property competition in association with Bloomberg Television and Google, has presented Cotton & Company of Stuart with top honors for One Thousand Ocean community in the Best Development Website category for the United States. One Thousand Ocean, a private, luxury condominium community in Boca Raton, will now compete against other winning companies from all corners of the globe to determine the World’s Best in each category. These awards, combined with the other regional awards programs for Arabia, Europe, Africa and Asia Pacific, form the globally renowned International Property Awards. The gala awards presentation took place Dec. 12. Cotton & Company is a luxury real estate sales and marketing firm.

Grammar Basics to Never Forget

January 25, 2012

I’ve diligently covered such topics as the negative consequences of impulsive social media posts, pondered religion’s place on Facebook and Twitter and stressed the importance of continuity in branding; I even drew a comparison between Ernest Hemingway’s rules for writing concisely and advertising copy. But I have yet to write about two topics that are near and dear to my heart: grammar and punctuation! It’s time to refresh you on the basics you learned in fifth grade—a few grammatical musts and never-evers that you may kind-of remember but have been hesitant to use due to uncertainty. For starters, there is the good old lay versus lie issue. Lay requires a direct object and lie does not (translation: You lie down… Read more »

You are What You Brand

January 20, 2012

What emotions are conveyed when consumers hear your company’s name? Proper branding is critical to the success of any business. Branding is more than just a logo (although the logo is high in the hierarchy of consumer impressions)—it’s an intangible asset. Do you stand for something? What is it? Are you marketing just a product or service, or do you stand for something consumers can relate to? People respond positively to companies that have passion and negatively to those who are perceived as trying to make a quick buck off them. Wouldn’t it be awful if you actually wanted to improve peoples’ lives by your product or service, but because of poor branding, you were being treating as just another… Read more »

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