What would Don Draper do with Google and an iMac? The savvy ad executive of ”Mad Men,” accustomed to cocktail-induced, cigarette-filled and feet-kicked-on-the- desk-style of creative meetings, might feel a tad nostalgic for his Lucky Strike days in 2011. What ever happened to the days of creative exchanges in person? Together Everyone Achieves More (TEAM): but do they?As a result of the increased use of technology, collaboration seems to be decreasing among colleagues and business partners. The days of collective brainstorming—in person—have been replaced by the sound of dinging Smartphones and the sight of a zillion unread e-mails.
The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions. In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand… Read more »
For the first time in the history of marketing, a company that sells a legal item is being forced to package and sell it’s own product in the most negative way possible: starting in September 2012, cigarette packs will be required to contain a rotating series of grisly images depicting the health hazards and possible results of smoking. The FDA is ordering the new packaging as a way to call fresh attention to a message that has gone stale: that smoking is exceedingly bad for your health.The full color images must take up 50% of the package, on both the front and back, and 20% of all advertising. Up until now, the anti-smoking message has come in the form of… Read more »
In April of 2010, Steve Jobs released a statement speaking out on why he wouldn’t allow Flash on “i” devices. There were several points he felt very strongly about: 1. The web should be “open” and Flash isn’t. That means that there’s a company (Adobe) that controls what and when it updates. What if he can’t get them to do something when he wants it done? 2. He talks about how Adobe says that 75% of all video on the web is in Flash, and then lists a string of sites that have posted “i” friendly videos including Netflix, Facebook, major TV networks and The Wall Street Journal. So, I suppose we don’t need to see absolutely every video there… Read more »
One of the greatest industrialist of all time once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford is a person that you would not define as selfish. In every aspect of his business life, progression was a scale of teamwork. Over 100 years later, there is still no secret to the fact that teamwork is key to any success. Teamwork sprouts broad social interest and understanding of current events, while also promoting creative individuality. I like the word progression, which dating back to the 1920’s car boom, brought a whole other realm to advertising. Ford’s best attribute, other than creating the foundation for mass production, was his ability to relate to a… Read more »
Ugh. It’s that damn song again. I can’t get it out of my head. “NAPA know how, Napa know how”If you’re an avid sports fan, odds are you tuned in for some March Madness. And if you did, then you are like millions of others who were introduced to Napa’s “catchy” little jingle. The funny thing is I saw more negative comments about this tune on the Internet and Twitter than I can count. But you know what? It worked. I don’t have numbers to quote, but I think it’s safe to assume, from pure media spend, that Capitol One dominated the commercial rotation during the tournament. And as good as Alec Baldwin may have been, I don’t see too… Read more »