Are you engaged with the right “one”?

August 30, 2011

Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or… Read more »

Cotton & Company Adds Two New Team Members

August 25, 2011

Luxury real estate sales and marketing firm, Cotton & Company welcomes two new team members: Lanette North and Genna Lunsford. It’s Stuart office is at 633 SE 5th St. With over 15 years of experience, Lanette North has overseen budgets exceeding $200 million in marketing, advertising, business operations, finance and management. North worked with TBC, Inc. and Tire Kingdom for six years before coming to Cotton & Company. As Senior Account Executive at Cotton & Company, North excels at developing new client relationships and guiding projects through to success. North graduated Magna Cum Laude from the University of Colorado. Lunsford, a long-term Cotton team member has returned to the company to manage internal workflow. Lunsford’s background includes management of communications,… Read more »

Cotton & Company Adds Two New Team Members

Luxury real estate sales and marketing firm, Cotton & Company welcomes two new team members: Lanette North and Genna Lunsford. It’s Stuart office is at 633 SE 5th St. With over 15 years of experience, Lanette North has overseen budgets exceeding $200 million in marketing, advertising, business operations, finance and management. North worked with TBC, Inc. and Tire Kingdom for six years before coming to Cotton & Company. As Senior Account Executive at Cotton & Company, North excels at developing new client relationships and guiding projects through to success. North graduated Magna Cum Laude from the University of Colorado. Lunsford, a long-term Cotton team member has returned to the company to manage internal workflow. Lunsford’s background includes management of communications,… Read more »

Is Candy the Key to a Happy Workplace?

August 22, 2011

Forget the water cooler, it’s all about the candy bowl at Cotton & Company. Lets face it; we are with one another as much, if not more, than our own family. So it’s only natural that we find some bonding time. And what better way than with candy? Sure this seems simple, but the best part about candy is, unlike with people, everybody likes it. Candy puts people in a happy mood. A happy worker is more productive. More pleasant. And, well, just plain happier.

It’s brainSTORMING!

August 15, 2011

The philosophy “two ideas are better than one” is more than just a saying, it is a practice. When the clouds are dark and the rain is too heavy to see further than two feet in front of you, brainstorm. Brainstorming serves many purposes; it creates new ideas, solves problems, motivates and develops teams. Have you ever been in an environment where everyone seems to be working against one another? When you engage people from all branches of the company a sense of involvement is generated and a team environment is formed even without knowing it or purposely trying to. Motivation is formed because everyone wants his or her team to be successful and you can’t get there with an “I.”

Math and science decline will hurt marketing.

August 3, 2011

Anyone who has seen the news lately is aware of the numerous reports regarding the US education system and how our younger generation is slipping in math and science. In fact, we are one of the worst among developed countries in this category. Mention math and/or science as a career and the typically visual is a scientist with a lab coat or a mathematician hunkered behind a computer. The fact is math and science stretch much beyond the stereotypical lab coat and into mainstream career fields. This makes the recent decline that much more worrisome. To help combat the trend, the National Math and Science Initiative (NMSI) was launched in 2007 with a mission to encourage the 50 million plus… Read more »


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