Florida Anticipates Real Estate Recovery—What Happens Next

October 26, 2010

Urban Land Institute member and Florida CEO, Stephann Cotton was on hand for one of the largest gatherings of economists, land planners and real estate developers in North America earlier this month, in Washington, DC. According to Cotton, the next real estate cycle will be at least a ten-year rebound, as the market picks up—yet anyone in real estate right now needs to be patient, stabilization will be slow and steady. “Florida’s real estate recovery will definitely be fueled by international investors, with South America and Canada leading the way—the trophy properties, the A-list oceanfront properties are recovering the quickest,” explained Mr. Cotton, CEO of the real estate sales and marketing firm Cotton & Company. “Economists at ULI’s fall meeting… Read more »

Real Estate News — Cotton & Company on Who’s Making Money Now

September 28, 2010

When a recent cover story in Time magazine stated, “owning a home may no longer make economic sense,” the Wall Street Journal soon responded with a story explaining why home ownership is a good thing. Mixed messages and conflicting perspectives on the business of real estate—for consumers, developers and builders—keep many in a state of uncertainty about market recovery and what happens next. Cotton & Company, the international real estate sales and marketing firm based in Florida, sees their clients profiting from the market right now. “Buyers just closed on 25 residences at a Boca Raton project we’re working with, One Thousand Ocean—and more that 50 residences have been sold over the past six months at West Bay Beach &… Read more »

Deliver a Treat

September 27, 2010

You can’t go wrong sending over tasty snacks for your client’s staff. Jared Gutstadt, CEO of Jingle Punks, a music licensing company, sends pizza at random on many Friday afternoons. Laurie Andrews, chief operating officer at public relations firm Cotton & Co., sends an ice cream truck during the summer months. “It’s a feel-good moment that people remember and talk about,” she says. Click here to view original article

Executives – Unplugged: What do they do when they go ‘off the grid?’ Casting Aside Business

September 26, 2010

Walter R. Franklin, 63, director of interactive services at the Cotton & Co. ad agency in Stuart, sits in front of a 27-inch iMac monitor 10 hours a day. His iPhone is a lifeline for the other 14 hours. He disconnects on Saturday mornings by learning the intricacies of fly rod casting on Hutchinson Island in Martin County. Franklin says the focus is on muscle control and movement rather than on intellectual acumen. “A sense of competition against oneself evolves as the number of successful casts increases. Going from one successful cast out of 20 to one out of 10 provides a feeling of accomplishment.” Setting Parameters Recently back home after taking the red eye from Las Vegas, Cheryl Whitman,… Read more »

Martin County Partnering for Success

May 3, 2010

Partnerships between education and business communities are critical to the success of America’s youth in the 21st century job market. The U.S. Department of Labor has identified two careers projected to grow more than 20 percent by 2016, not only on the Treasure Coast but also in Florida. To address the growth of these technological careers, Jensen Beach, Martin County, and South Fork high schools have partnered with local businesses to provide students with the requisite knowledge, skills — and industry certifications — employers demand. Career and Professional Education Act In 2007, the Florida Legislature passed the CAPE Act as a statewide planning partnership between business and education communities to attract, expand, and retain targeted, high-value industry and to sustain… Read more »

South Florida Business Report

May 2, 2010

Stephann Cotton is interviewed by CBS News Channel 12 Click here to view video


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