INSERTING and REPLACING The Cotton Report: Buyer Confidence & Market Recovery – Survey Results

March 6, 2009

STUART, Fla.–(BUSINESS WIRE)–Insert as last sentence of first graph: 1200 people active in seeking current real estate investment opportunities responded to the online survey. “We do know that the timing is right for those in a position to take advantage of opportunities in this buyer’s market. Many new home communities are offering their current inventory below the price to build with today’s construction costs.” The corrected release reads: THE COTTON REPORT: BUYER CONFIDENCE & MARKET RECOVERY – SURVEY RESULTS While recent real estate market analysis tends to assess past or current market conditions, The Cotton Report’s latest survey focused on measuring buyer confidence among those actively pursuing real estate investments — revealing attitudes and beliefs that may affect market recovery…. Read more »

The Cotton Report: Buyer Confidence & Market Recovery – Survey Results.

STUART, Fla. — While recent real estate market analysis tends to assess past or current market conditions, The Cotton Report’s latest survey focused on measuring buyer confidence among those actively pursuing real estate investments — revealing attitudes and beliefs that may affect market recovery. According to Stephann Cotton, CEO of Cotton & Company, “Most of our clients are re-evaluating every aspect of the sale. They’re re-pricing inventory and preparing for the pent-up demand that will be released as we emerge from the down cycle.” Survey results: On the current real estate market: * 12% believes it has already reached the bottom * 34% believes it will reach the bottom within 6 months * 65% believes it will reach the bottom… Read more »

The Cotton Report:Buyer Confidence & Market Recovery – Survey Results

STUART, Fla.–(Business Wire)–While recent real estate market analysis tends to assess past or current market conditions, The Cotton Report’s latest survey focused on measuring buyer confidence among those actively pursuing real estate investments – revealing attitudes and beliefs that may affect market recovery. According to Stephann Cotton, CEO of Cotton & Company, “Most of our clients are re-evaluating every aspect of the sale. They`re re-pricing inventory and preparing for the pent-up demand that will be released as we emerge from the down cycle.” Survey results: On the current real estate market: * 12% believes it has already reached the bottom * 34% believes it will reach the bottom within 6 months * 65% believes it will reach the bottom within… Read more »

Firm Attracts International Buyers For Local Properties

December 16, 2008

(STUART, FL) Laurie Andrews is changing the way she does business. As the chief operating officer at Stuart-based Cotton & Co., she is trying to drum up business from the other side of the pond. Cotton & Co. is an advertising, marketing, public relations and Internet services firm for luxury developments on the Treasure Coast, nationwide and the Caribbean. “We’ve started to participate in trade shows in Madrid … we’re looking at a schedule of shows to appeal to markets in London, the Netherlands and Russia,” said Andrews. “To reach out to those international markets, we’re creating Web pages in their languages to get on to their search engines, which are very different from Google and Yahoo.” As the housing… Read more »

Brand View

October 1, 2008

It always seems to be the negative headlines that attract most attention. OPP asks branding professionals how agents and developers should handle a PR crisis and if the media agenda is the same in different countries In last month’s news, OPP reported on Bulgarian agency Albany Properties winning a defamation and libel case against a UK newspaper, the Daily Express. This followed the paper running a story called: “Nightmare for Britons buying their dream homes abroad”, in which it mentioned several alleged reports of corrupt dealings by agents operating in Bulgaria – but mentioned only one company, Albany Properties. The agent received an unreserved apology and an undisclosed sum of money from the Daily Express. Its managing director, George St…. Read more »

Playing Your SPACE Card

September 30, 2008

Port St. Lucie business Vital Signs created a Web site to resuscitate fading sales. When that didn’t work, the company found a cure in another niche of cyberspace – My Space. “We had to do it,” said Vice President Steve Claus, whose company manufactures signs and banners of all shapes and sizes. “Our regular webpage has been up for seven years, and no one goes there.” MySpace has long been thought of as a way for preteens and twentysomethings to pass the time and stay connected. But for some businesses and organizations on the Treasure Coast, it has become and important place to advertise. In fact, Cotton & Company’s Director of Internet Services, Walter Franklin, a 14-year Internet advertising veteran,… Read more »


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