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The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)

January 7, 2018

 Figuring out when to plunge into the real estate market can be quite intimidating—especially when prices are high, choices are limited, and history urges restraint. “We’ve seen two or three years of what could be considered unsustainable levels of price appreciation, as well as an inventory shortage that resulted in a record-low number of homes for sale across the country,” says Javier Vivas, director of economic research for realtor.com®. “When you factor those together, you have a market that has to either explode or see some relief.”

Cotton & Company Takes Safety to Heart

November 12, 2017

“Nobody expects an emergency medical situation to happen, but if it does, we are prepared.” – Kathy P. Accidents happen… Everyone knows that, so as part of their Emergency Preparedness Planning in partnership with the #RedCrossReady nationwide initiative, Cotton & Company, sent four of it’s staff back to school for some serious lessons in life saving skills. Cassie Cowsert, Erika Wigley Vicat, Kathy Petroraio and Sonya Periera spent the day together participating in lectures, activities and hands-on CPR training. “What a fun day out of the office,” says Team Cotton’s Erika Vicat. “We had a really great time learning about First-Aid and CPR.” The CPR, First Aid, and AED Certification course was held on Saturday, October 28, 2017 at the… Read more »

Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards

October 11, 2017
Naples Reserve Sweeps Collier Buildings Industry Association's 2017 Sand Dollar Marketing Awards

Widely regarded as the hottest new community in Southwest Florida, its easy to understand why following the results of the Collier Building Industry’s Sand Dollar Awards. The iStar developed community won big at the recent event, garnering top honors in several prestigious categories. Naples Reserve took home the hardware in five categories including: Best Clubhouse Exterior Best Sales Center Best Brochure Best Website Best Direct Mail Best Social Media Marketing Naples Reserve’s development team engaged Cotton & Company, an industry leading real estate marketing firm, last year in conjunction with the grand opening of its new Island Club amenity center. The firm’s challenge was to position the community as a fun-filled, tropical destination, with 22 interconnected lakes. Together, the team… Read more »

The Baby Boomer Effect Changes Everything in Discretionary Real Estate

July 7, 2017

Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have been planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different… Read more »

Cotton & Company Partners with Core Development on New Sarasota Condo Development

May 9, 2017

DOWNTOWN SARASOTA’S NEWEST MODERN CONDOMINIUM BLVD Sarasota, the newest and most impressive downtown address is home to just 49 expansive modern condominiums and an unprecedented level of resort-style amenities. Extraordinary design, amazing amenities and an enviable location combine to create a true walkable lifestyle. Situated in the renowned arts and culture district of Sarasota, Florida, the 18-story tower showcases panoramic waterfront and city views from truly expansive private terraces. BLVD Sarasota is unlike anything that’s come before. The 49 modern residences at BLVD have been thoughtfully designed for today’s contemporary lifestyle. The expansive floor plans range from 3,550 to over 5,400 square feet of living space. Each luxury condo offers exceptional views to the east and west including views of the… Read more »

Luxury Real Industry Eyes First Quarter 2017 Sales Results

April 3, 2017
Naples Reserve People-looking-at-topo

With April 1st marking the end Q1 2017, many developers and investors are reflecting on the results from the first three months of the year. After a lackluster 2016 widely attributed to the contentious national election, many industry professionals were predicting a positive increase in luxury home sales. For communities targeting Florida’s winter residents, high season typically begins on January 15th and runs through mid April. This year, President Trump settled into the White House and quickly became a frequent visitor to South Florida. Besides having a new administration in place in Washington, and the new Winter White House established on Palm Beach – what changes did the real estate market experience in Q1? 1. Stock Market Surges – In… Read more »


Recent Posts

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  • - THE SCIENCE OF STORYTELLING
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
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  • - Naples Reserve Wins Big
  • - Homebuying Habits Across Generations
  • - Social Media is Driving Millennials to Become First-Time Homebuyers, According to Report
  • - Cotton Named One of the Top 6 Real Estate Marketers in the US
  • - Everything Facebook Launched at F8 2018 and Why
  • - Cotton & Company To Attend the 2018 Facebook Developers Conference
  • - Cotton & Company’s Casually Awesome Concept Sweeps Four Silver Awards
  • - The 3 Best Reasons to Buy a Home in 2018 (but You’d Better Hurry)
  • - Cotton & Company Takes Safety to Heart
  • - Naples Reserve and Cotton & Company Sweep CBIA’s 2017 Sand Dollar Marketing Awards
  • - The Baby Boomer Effect Changes Everything in Discretionary Real Estate
  • - Cotton & Company Partners with Core Development on New Sarasota Condo Development
  • - Luxury Real Industry Eyes First Quarter 2017 Sales Results
  • - An Industry Update From The Fall ULI Conference
  • - Could Millennial Homeownership Be on The Rise?
  • - 5 Reasons Why Hiring A Digital Advertising Agency with Real Estate Experience Will Benefit You
  • - Which Candidate is Better For The Housing Market?
  • - Most Effective Forms of Marketing Strategies for Country Clubs
  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
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  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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