Cotton B Fit – What Trend is Cotton & Company Conquering Next?

May 2, 2016
Being Healthy in the Workplace

With the health and fitness trend not going anywhere anytime soon, Cotton & Company decided to join in! With long hours and busy schedules it can be easy to forget about your health so in an effort to not only get healthier but also promote a healthy work environment, COTTON B FIT was born. It started with a nutri-bullet in the kitchen, with protein and fruit to make smoothies. Cotton has also offered balance chairs to some employees to promote good posture and a strong core on long workdays. Many of us have taken the opportunity to leave work a little early to grab a yoga class together or walk one of Stuart’s beautiful bridges. Promoting these healthy habits has… Read more »

The 2016 Election’s Impact on New Home Sales

April 14, 2016

With the upcoming Presidential election, the United States’ economy, commerce, and real estate have become hot topics. Looking at past history, the Presidential election and the voters’ attitudes towards it often have an impact on consumer spending habits. With such a diverse range of options in the 2016 Presidential Election, the future direction of the country is up for grabs. As we enter into the summer convention season, there remains a veil of uncertainty hanging over the US economy. Real estate markets around the country are feeling the pinch due to low consumer confidence as a result of this uncertainty. In destination second home markets, buyers are patiently sitting on the sidelines waiting to jump back in. This could signal an… Read more »

Is Now the Time to Focus on Your Blog Content?

March 1, 2016

Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever. Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide. Use Keywords to Identify Prime Topics The best strategy is to focus… Read more »

Tips for Compelling Photo Story Telling

February 16, 2016

We all know the old adage, “A picture is worth a thousand words,” but in today’s digital world an image may be worth 10,000 words. Content is king and digital marketing requires a more robust library of content than ever before. Compelling images are essential to attracting and engaging an audience. Here’s few tips to get you started: Get Organized. Once you map out your strategy, create a shot list that takes full advantage of your time and photography. Outline the location, the scene, which models are used, what is expected of the client. Then, get everyone on the same page. Review the shot list with the photographer, the talent, the client, etc. Having everyone on the same page is… Read more »

Boomers Prefer Suburbs and Cul de Sacs

February 15, 2016

NAHB’s recently published Housing Preferences of the Boomer Generation shows that homebuyers in the Baby Boom Generation want a suburban neighborhood consisting of all single-family detached homes more often than any other community feature (of the 19 listed), and nearly 80 percent prefer a cul de sac over efficient traffic flow when given the choice. These results are based on a survey conducted by NAHB in September 2015 that collected data from 4,326 recent and prospective homebuyers, stratified and weighted to be representative of the age, geography, income, and race and ethnicity of homeowners in the U.S.  Although the published study emphasizes housing preferences of Boomers (those born from 1946 to 1964), for comparison purposes the survey also captured buyers in other… Read more »

Simple but Successful- The Humble Floor Plan

February 2, 2016

Here at Cotton & Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we advertise and market. Every aspect of a real estate campaign, from the traditional marketing materials to the digital advertising initiatives, are carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floor plan. A floor plan looks rather simple compared to the gorgeous photography and collateral used in other campaign pieces. However, the fact of the matter is that most people shop online for properties and… Read more »


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  • - Boomers Rank Their Must-Have Housing Features
  • - It’s Google and Facebook’s Game to Win
  • - 4 Predictions in Digital Marketing to Watch
  • - Cotton B Fit – What Trend is Cotton & Company Conquering Next?
  • - The 2016 Election’s Impact on New Home Sales
  • - Is Now the Time to Focus on Your Blog Content?
  • - Tips for Compelling Photo Story Telling
  • - Boomers Prefer Suburbs and Cul de Sacs
  • - Simple but Successful- The Humble Floor Plan
  • - How is the Vietnam War still impacting the lifestyle of today’s retirees?


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