Online Friend Referrals Are Driving Consumer Purchase Decisions

May 24, 2012

Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?”

When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase.

Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.

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*Advertising *Media *Networking *Public Relations *Social Media *Uncategorized *Web