It’s becoming more and more clear as the national real estate market returns that people are looking for real estate everywhere they go. Not in the sense that they are just driving around town searching for “For Sale” signs. (Who has time for that these days?) But rather because they are using their mobile devices while on the go to search for properties. These people are your prospects, they’re your potential homebuyers and they are going to their phones to find their next home.
If that doesn’t strike you as good enough reason to update your digital marketing efforts, then consider this: Google has long said that your web presence would benefit from mobile optimization, however, in its latest update, Google has now announced that its search and delivery algorithms will actually penalize your web assets for lack of mobile optimization.
So, there you have it. Your two largest audiences – potential buyers and Google itself – need you to make mobile a top priority. We are here to help. Cotton & Company has been implementing mobile optimization strategies across the luxury residential real estate industry for years and we know what works and what doesn’t. Give us a call if you’d like to hear more.