Here at Cotton & Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we advertise and market. Every aspect of a real estate campaign, from the traditional marketing materials to the digital advertising initiatives, are carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floor plan.
A floor plan looks rather simple compared to the gorgeous photography and collateral used in other campaign pieces. However, the fact of the matter is that most people shop online for properties and a floor plan is one of the biggest reasons people make the jump from viewing a photo online to going to visit the property itself. One can search for properties by number of rooms, bathrooms and/or square footage. However, all these numbers can blur together and well-laid out photos communicate little to the potential buyer about the traffic and flow of the home.
The perfect floor plan is the result of diligent work by the architect and developer to deliver the perfect residence. Every aspect of the floor plan is thoughtfully reviewed as if walking through the home. The graphic designer must interpret the vision into an easy-to-read, consumer-friendly format highlighting the most compelling aspects of the plan. Once completed, the humble floor plan becomes a star in the digital marketing world, finding fans and friends who are ready to “share” a glimpse of the future through social, media. The results are dramatic.
To learn more about Cotton & Company’s integrated real estate sales and marketing programs, call us today at 772-287-6612 or sign up for our e-newsletter, Compendium; to stay on top of todays real estate trends by clicking here.