Social Marketing with Pinterest

July 21, 2015
Marketing Real Estate on Pinterest

Social Marketing is important in today’s real estate market. Pinterest may not be the channel you associate with real estate marketing, but here at Cotton & Company we understand content and the importance of having a “conversation” in social media. We excel at leveraging different social platforms, creating user-friendly content resulting in engaging with your potential clients. Some real estate agents and marketing companies, such as the Corcaran Group, have already realized the potential of Pinterest as a marketing tool. After some market research, we discovered the best way to showcase what our clients have to offer. These are some of the best boards to grab followers’ attention.

 

Create Pinterest Boards specific to Buyers

  • Your Dream Home
  • Home Décor or Decorating Ideas
  • Colorful Outside/Inside Spaces
  • Playful Outside/Inside Spaces
  • Relaxing Outside/Inside Spaces
  • Cleaning & Organizing Ideas
  • Painting the Outside of your Home
  • Family Friendly Spaces
  • Spaces for HIM
  • Spaces for HER
  • Kitchen of Your Dreams
  • Luxury Bathrooms
  • Best Kid Rooms
  • Best Buyer Tips
  • Popular Design Styles (i.e. Minimal Design, Contemporary Design, French Country)
  • Home Tours pining your YouTube videos of listings for sale
  • Best Office Spaces

Pinterest Boards specific to Sellers

  • Staging your Home
  • Easy/Renovation Ideas
  • Curb Appeal Tips
  • Painting Techniques
  • Arranging your Spaces
  • Down with Clutter!
  • Make the Most of Small Spaces
  • Best Seller Tips