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Post Tagged with baby boomer trends

The 2016 Election’s Impact on New Home Sales

By Jennifer Magill Posted in - Press on April 14th, 2016

With the upcoming Presidential election, the United States’ economy, commerce, and real estate have become hot topics. Looking at past history, the Presidential election and the voters’ attitudes towards it often have an impact on consumer spending habits. With such a diverse range of options in the 2016 Presidential Election, the future direction of the country is up for grabs. As we enter into the summer convention season, there remains a veil of uncertainty hanging over the US economy. Real estate markets around the country are feeling the pinch due to low consumer confidence as a result of this uncertainty. In destination second home markets, buyers are patiently sitting on the sidelines waiting to jump back in. This could signal an… Read more »

Tips for Compelling Photo Story Telling

By Jennifer Magill Posted in - Press on February 16th, 2016

We all know the old adage, “A picture is worth a thousand words,” but in today’s digital world an image may be worth 10,000 words. Content is king and digital marketing requires a more robust library of content than ever before. Compelling images are essential to attracting and engaging an audience. Here’s few tips to get you started: Get Organized. Once you map out your strategy, create a shot list that takes full advantage of your time and photography. Outline the location, the scene, which models are used, what is expected of the client. Then, get everyone on the same page. Review the shot list with the photographer, the talent, the client, etc. Having everyone on the same page is… Read more »

Simple but Successful- The Humble Floor Plan

By Jennifer Magill Posted in - Press on February 2nd, 2016

Here at Cotton & Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we advertise and market. Every aspect of a real estate campaign, from the traditional marketing materials to the digital advertising initiatives, are carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floor plan. A floor plan looks rather simple compared to the gorgeous photography and collateral used in other campaign pieces. However, the fact of the matter is that most people shop online for properties and… Read more »

A New Era in Real Estate –Attracting Baby Boomer Homebuyers

By Jennifer Magill Posted in - Press on November 30th, 2015

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plan to purchase a retirement home. After delaying their decision due to the recession, the long-awaited influx of wealthy retirees is opening the doors for development in Sunbelt destinations. Today’s retirees are the first post-Vietnam era empty nesters, and they are blazing a new trail in every aspect of life. It’s no surprise that boomers wants and needs are revolutionizing the development industry. Amenities and Social Events: Healthier and wealthier, America’s baby boomers want amenities that fit their active lifestyle. They are focused on their wellbeing and the origins of their food through community gardens, farmer’s markets and farm-to-table dining. They are… Read more »

3 Things Real Estate Marketers Can Learn From Black Friday

By Jennifer Magill Posted in - Press on November 24th, 2015

Black Friday has recently become a tradition during the holiday season. The same approach that so many retailers use when marketing Black Friday can be applied to marketing a home or community. AWARENESS  This is an essential first step that retailers use during Black Friday. Is there a single person who doesn’t know what Black Friday is, or what stores are selling? Real estate marketers need to show their target market that an opportunity exists. Newspaper ads, open houses, and direct mail are all effective ways to get the word out that your product is available. ONLINE PRESENCE  Even a successful event like Black Friday, had to find its online presence. Retailers learned to capitalize on the Internet with online advertising. Since… Read more »

4 Baby Boomer Housing Trends to Watch

By Jennifer Magill Posted in - Press on November 11th, 2015

The baby boomer generation is more active than generations past, has a more sophisticated style and wants options and choices in their homes. Whether they are selling the homes where they raised their children and heading to sunnier pastures, or buying a second home to accommodate their retired lifestyle, boomers are making an impact on housing trends. They want to lower their housing expenses. Many boomers look forward to moving to a smaller house or condo in warm weather to free up equity to pay for travel or other extra expenses they know they’ll face at some point in the years ahead. Peninsula on the Intracoastal in Boynton Beach provides luxury condos and townhomes with Palm Beach waterfront views offering boomers a… Read more »