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What’s the Future for Planned Communities?

By Laurie Andrews Posted in - Real Estate on February 5th, 2013

Seems like a simple question, but the answer may not be so clear. A discussion panel of ULI industry experts provided personal insight on the future: Lewis Goodkin – Second home communities are finding their residents are no longer supporting the club structure. Baby boomers want “insulation” not “isolation,” and they are becoming more about necessity than ever before. Elizabeth Plater-Zyberk – There are three primary obstacles to long-term development: 1) Getting people comfortable with change. 2) Affordability as tax credits may not continue and costs are rising. 3) Transit is a necessity and new roads are not being planned. The roads must come first. Charles Cobb – Many places still have a need for new housing communities with lifestyle elements as part of the…

The Humble Floorplan

By media Posted in - Real Estate on April 5th, 2011

Here at Cotton and Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we promote. Every aspect of a campaign, from the promotional materials to the website, is carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floorplan. A floorplan looks rather simple compared to the gorgeous photography and impeccably designed collateral in our campaigns. However, the fact of the matter is that most people shop online for properties and a floorplan is one of the…