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Covid Fallout Drives High Demand for Florida Lifestyle – But What About High-Rise Condominiums?

By Karen Cantor Posted in - Press on January 5th, 2021

As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,… Read more »

The Future of Real Estate Community Design

By Karen Cantor Posted in - Press on December 14th, 2020

Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway… Read more »

Real Estate Development Pre-Sales Achieve Astounding Results

By developer Posted in - Press on October 30th, 2020

With a shortage of standing inventory in Florida and surging migration to the State, Florida homebuyers face fewer options when searching for that perfect winter or year-round address. Construction materials and labor costs are on an upward trend, resulting in the continued rise of new home pricing in the market. For real estate developments with pre-sale condominiums, this scenario will lead savvy homebuyers getting in early to take advantage of future appreciation. For homebuyers that settle on what’s available today, waiting for new construction may be necessary to acquire the home of their dreams. Pre-sale offerings in real estate developments can be a win-win for both the buyer and the developer. For the homebuyer, the best selection and pricing are… Read more »

Florida Real Estate – a Coronavirus Opportunity?

By Cristina Posted in - Press on March 25th, 2020

As the US market continues to experience the early stages of the Coronavirus cycle, every industry is evaluating its short-term and long-term impact. For the real estate industry in particular, discussion of a looming “recession” brings to mind the challenges faced during the global financial crisis over the last decade. But this is 2020, and real estate could be a bright spot for investor opportunities in an otherwise volatile global market. “We’ve taken this ride before,” says Stephann Cotton, President of Cotton & Company, a Florida-based international sales, and marketing firm specializing in luxury residential properties. “In June 2005, we raised a red flag at the beginning of the last cycle. We witnessed a significant drop in new web visitors… Read more »

A Journey of Discovery

By Cristina Posted in - Press on January 15th, 2020

There it was, bigger than life on your computer screen. A magnificent landscape of bright blue skies and rolling desert hills that seemingly merge into the clear blue waters of the Sea of Cortez. The stunning beauty of the Baja actually takes your breath away. What an incredible first impression, but then what? Take the Quiz. A short series of four or five questions are asked about how you would interact with the environment, what level of service you prefer, what activities you are most likely to schedule. Your answers and interactions create a profile of your interests that allows the developer to get to know what’s important to you. When it comes to nurturing a lead, one size certainly… Read more »

Your Smartphone Knows You Best

By Cristina Posted in - Press on December 10th, 2019

Your smartphone has become a part of your DNA. You carry it with you wherever you go. It knows where you are headed before you do. How? Your phone is constantly sending out a device ID. That ID is being recorded and matched with your personal profile. That personal profile includes your connection to other devices such as laptops or computers. Together, we can track your spending patterns, your travel habits, what you watch, what you read and who you are connected to. We know your net worth, your age and where you ate dinner last Friday night. It may be scary, but it’s a new world, where data and identity solution companies are in the driver’s seat. It’s changing… Read more »

INAUGURAL ISSUE OF SOLUTIONS MAGAZINE PUBLISHED

By Cristina Posted in - Press on August 5th, 2019

STUART, Fla. (August 1, 2019) Cotton & Company today announced the inaugural issue of its industry publication, Solutions magazine, hot off the press. Available to request online, the magazine gives readers and professionals an inside look at the real estate marketing industry through a unique editorial perspective. This newly designed publication is filled with industry insights garnered by one of the top real estate marketing firms in the country. It provides educational support for digital marketing, real estate sales and more. “Through more than 40 years of experience, Cotton & Company has continuously evolved to become the industry leader in luxury real estate marketing,” says Stephann Cotton, Founder & CEO of Cotton & Company. “The market is constantly changing, with… Read more »