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Early Cotton Report Data Indicates Liquidity Returning to the Market

By Laurie Andrews Posted in - Media & Real Estate on March 13th, 2013

Cotton & Company’s 5th annual consumer survey is underway. The annual online report surveys prospective homebuyers throughout the US to gain insight into the current buyer’s psychology. With more than 700 respondents providing insight on the factors that affect their purchase decision, the data has become an industry standard for forecasting residential real estate trends.  As the data continues to be analyzed for the final report, early indications show liquidity has returned to the market. When asked about their reason for not purchasing to date, the consumer response “Can’t sell my existing home” dropped significantly from the 2011 market data. As additional support to this position, consumer interest in “Waiting for Better Pricing” has dropped to 8%, from the highpoint… Read more »

Too many “be-backs” still sitting on the fence?

By Laurie Andrews Posted in - Real Estate on May 31st, 2011

It’s always been a simple equation–the higher your “be-backs,” the higher your sales conversion. While the basic premise remains true today, the number of touch points prior to the sale has increased drastically. If your reaction includes “I need to get a closer on the team,” you may be underestimating the challenge in today’s market. Carrying costs and resale potential are also weighing heavily on their minds, and buyers are doing more research than ever. What to do for 2011? •    Recognize the potential sales that exist in your database and don’t rely solely on your sales team to execute a one-on-one follow-up program. •    Give your buyer a reason to change their timeline to yours and communicate this opportunity… Read more »

Survey: Vacation Home Market on The Rebound

By media Posted in - Press on March 19th, 2011

After several years of negative trends in the real estate industry, finally a sign of life: A market study just out by a Stuart real estate marketing firm shows budding consumer confidence in the second- or vacation-home market. “It’s no exaggeration to say that four years ago — unless you count commercial buyers grabbing up ultra-cheap foreclosures — the second-home market was dead as a doornail,” said Rolly Marsh, a market analyst with Washington, D.C.-based National Association of Realtors. The good news comes via the third annual Cotton Report, which reports a polling of more than 800 participants on housing preferences, motivating factors, pricing levels and timelines for purchase. It included participants from 39 states, Canada, Europe and Latin America…. Read more »