Watch our Video | Contact Facebook Twitter YouTube Linked In

Search Results

Post Tagged with Demographic

Which “Baby Boomer” Will Be Purchasing Real Estate Next?

By Stephann Cotton Posted in - Real Estate on November 6th, 2012

It seems every planning seminar and conference for the last two decades has been about the impact of the baby boomer on discretionary real estate spending. Now, following a historical down cycle and its tremendous impact on personal savings and investment, many new questions emerge for real estate developers. Although the market segment as a whole makes for promising demographic studies based on shear volume, it takes a closer look to unveil the psychographic profile that will most likely represent the next wave of real estate purchasers. According to the U.S. Census Bureau, a baby boomer is a person who was born during the post-World War II baby boom between the years 1946 and 1964.  Over 75 million strong, the market segment includes two generations… Read more »

The Humble Floorplan

By media Posted in - Real Estate on April 5th, 2011

Here at Cotton and Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we promote. Every aspect of a campaign, from the promotional materials to the website, is carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floorplan. A floorplan looks rather simple compared to the gorgeous photography and impeccably designed collateral in our campaigns. However, the fact of the matter is that most people shop online for properties and a floorplan is one of the… Read more »