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Post Tagged with developing real estate for baby boomers

3 Things Real Estate Marketers Can Learn From Black Friday

By Jennifer Magill Posted in - Press on November 24th, 2015

Black Friday has recently become a tradition during the holiday season. The same approach that so many retailers use when marketing Black Friday can be applied to marketing a home or community. AWARENESS  This is an essential first step that retailers use during Black Friday. Is there a single person who doesn’t know what Black Friday is, or what stores are selling? Real estate marketers need to show their target market that an opportunity exists. Newspaper ads, open houses, and direct mail are all effective ways to get the word out that your product is available. ONLINE PRESENCE  Even a successful event like Black Friday, had to find its online presence. Retailers learned to capitalize on the Internet with online advertising. Since… Read more »

4 Baby Boomer Housing Trends to Watch

By Jennifer Magill Posted in - Press on November 11th, 2015

The baby boomer generation is more active than generations past, has a more sophisticated style and wants options and choices in their homes. Whether they are selling the homes where they raised their children and heading to sunnier pastures, or buying a second home to accommodate their retired lifestyle, boomers are making an impact on housing trends. They want to lower their housing expenses. Many boomers look forward to moving to a smaller house or condo in warm weather to free up equity to pay for travel or other extra expenses they know they’ll face at some point in the years ahead. Peninsula on the Intracoastal in Boynton Beach provides luxury condos and townhomes with Palm Beach waterfront views offering boomers a… Read more »