It’s Google and Facebook’s Game to Win

Like it or not, Mark Zuckerberg has created an advertising juggernaut. Between 2014 and 2015, Facebook’s ad revenue grew 59 percent, with the bulk of ads running on mobile devices. Meanwhile, Google’s ad revenue was up 18 percent over the same time period. While Google’s increase may seem modest compared to Facebook’s, consider that all other digital players contributed to 13 percent of total growth. Together, Facebook and Google controlled 76 percent of internet advertising growth. WHAT DOES THIS MEAN FOR YOU? For sales professionals it means more opportunity to reach potential clients. Lead generation has changed, and with Facebook’s added opportunity it makes inbound marketing that much more successful. Facebook lead generation is NOT about post boosting, name recognition,…