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5 Digital Marketing Tactics You Better Be Using for Your Real Estate Project

By Marissa Mastroianni Posted in - Press on December 20th, 2018

While digital marketing tools and campaigns may constantly change, the foundation for good real estate marketing has not. But now, you have the opportunity to take those fundamental strategies and turn them into actionable digital marketing tactics. Take a look at the list below to learn more. 1. Data capture is the key Make sure you not only secure a unique and easy to read website (HTTPS), but that it has a main goal of educating users and converting them into prospects by capturing their contact information in return for sharing something with them of value. Strong calls to action must be incorporated including digital magazines, free brochures, or education pieces like comparison or local guides. Your website should also…

Digital Marketing and Its Impact on the Real Estate Industry: A Conversation with Laurie Andrews

By Marissa Mastroianni Posted in - Press on December 11th, 2018

Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect…