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Everything Facebook Launched at F8 2018 and Why

By Angelene Posted in - Press & Social Media on May 2nd, 2018

Dating, Instagram video calling, trip VR Memories and more… Day 1 of Facebook’s F8 conference was packed with announcements and updates. Here are 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.   1. FaceDate Facebook is launching a dating feature where you can volunteer to make a profile that’s only visible to non-friends who’ve also opted in to looking for love. Facebook will match you based on all its data, and messaging will happen in a dedicated inbox rather than Messenger. Why: If Facebook wants to drive “meaningful connections”, it doesn’t get more meaningful than introducing you to your life partner. Facebook will have to be careful to keep everything private, as people already think it’s creepy or… Read more »

Cotton & Company To Attend the 2018 Facebook Developers Conference

By Angelene Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018

On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook… Read more »

Let’s Talk Facebook Advertising

By media Posted in - Advertising & Media & Networking & Social Media on August 28th, 2013

Facebook Ads  are ever-evolving. They can be used to geographically and demographically target Facebook users who should “Like” your page. These ads are of the “pay-per-click” variety, therefore you only pay for what you get. Facebook profile information allows advertisers to hyper-target prospective consumers based on their age, location, education, relationship status, interests like favorite cities, restaurants, beaches and much more. Are you taking advantage of Facebook’s Advertising platform? Well, you should be and things are about to get a little bit better. From updated precise audience targeting to ad creation and performance measurement, Facebook has just released its newest update coming soon. Announced last week, new updates and changes are coming to Facebook’s advertising platform. Big ones. New changes… Read more »

The World Has Changed Since the Last Real Estate Cycle

By Laurie Andrews Posted in - Real Estate on April 29th, 2013

It’s been a long road back for the real estate development industry. When the down slope for residential real estate began in 2006, the world was a very different place. It’s hard to believe that Facebook only existed on college campuses, and the first generation of the iPhone wasn’t introduced until 2007. But it was the iPad introduction in 2010 that really changed the world for real estate developers, bringing the wealthy discretionary buyer into the digital realm. Today, as many developers begin to reenter the market, they are recognizing new marketing challenges as a result of changing technology. Top 10 Changes: 1. Website infrastructure and design must prioritize tablet interaction. This means a more focused navigation plan that emphasizes… Read more »

Facebook’s Newest Search Tool – How To Use It

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 3rd, 2013

For years, we have been posting and sharing information about our companies and ourselves through the Internet. Among all of the outlets available on the Internet today, Facebook is among the most popular, used to help deliver detailed and sometimes over the top information to the public. As of January 2013, Facebook released a new search tool, called Graph Search, allowing Facebook users to find almost whatever they want on Facebook, including people and places and which people like which places. This information has always existed, however, now Facebook is making it easier for the public to access. Graph Search is currently in limited beta testing, allowing only a certain amount of people to have access until it integrates into… Read more »

Coach Schnellenberger Leading the Charge to Stop Texting and Driving

By Laurie Andrews Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on December 11th, 2012

As the Offensive Coordinator for the 1972 Miami Dolphins, Coach Howard Schnellenberger became famous for winning football games and the ‘72 Dolphins remain the only undefeated team in NFL history. The coach went on to become a legendary college head coach for the Universities of Oklahoma,Louisville and Miami, where he won a National Championship. After retiring from football as the head coach of Florida Atlantic in 2011, the coach continues to work with young students as he faces an even more ominous opponent. Featured on Miami’s WSVN, Coach Schnellenberger is bringing attention to the growing epidemic of texting and driving. Notably, 49% of drivers with cell phones under the age of 35 send or read text messages while driving, even though a texting… Read more »

Data Capture Essential to Build Sales Pipeline

By Laurie Andrews Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized & Web on December 4th, 2012

As we all know, two-way communication is required to have a meaningful conversation. During the new home buying process, beginning the conversation sooner rather than later should be a primary focus of your website marketing initiatives. Of course, increased website visits are a positive indication of your marketing outreach, but it’s only the first step in the sales funnel that requires bringing the prospect through many steps prior to reaching a closed sale. Website interaction represents a golden opportunity to open a dialog with the prospective homebuyer. Consumers are busy people, and they are often researching their options late in the evening, long after your sales center is closed. They aren’t looking for direct person-to-person contact, but they are doing their homework to… Read more »

Home Buyer Referrals Go Social

By Laurie Andrews Posted in - Real Estate on October 2nd, 2012

Real estate developers and builders have long recognized the quality of potential leads driven from personal referrals. This assumption is now supported by research from Socialnomics.net that indicates only 14% of consumers believe advertising messages, but 90% trust peer recommendations.While many recognize this new dynamic, few sales organizations know how to utilize today’s technology to expand their reach. Yes, friends and family continue to make the seasonal trip to South Florida and other warm destinations. Often they become envious of the lifestyle they experience while on vacation:holiday celebrations in shorts, poolside barbecues on Super Bowl Sunday or simply slipping into a pair of flip flops instead of snow boots. Who wouldn’t love blue skies and 70-degree temperatures in February? Tapping into visiting… Read more »

Online Friend Referrals Are Driving Consumer Purchase Decisions

By media Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012

Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.