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Analysis by Paralysis: Can you really measure the success of traditional media?

By Marissa Mastroianni Posted in - Advertising & Media & Social Media on January 19th, 2015

Recently the concept of adding telephone numbers to our print media ads, each unique to a specific publication came up in discussion. At first the idea seems wonderful, a way to measure the success of traditional media advertising. Upon further review, there are some substantial pitfalls, which must be considered. The concept proves valuable if we significantly narrow down what we will measure and how we will compare it against other metrics. I think it’s a good idea to add unique telephone number call tracking to the mix. We must remember that it is “an additional” bit of information we can use to better understand a very complex system, but not the be-all-end-all to measure the success of a traditional… Read more »

Do Not Get Overwhelmed

By media Posted in - SEO on January 21st, 2011

Simplifying the Web World Your website is now live. Don’t just sit there waiting for people to come and visit it. There are too many websites out there already. Your website will not be suddenly overwhelmed with visitors. Building traffic is a slow process. Only those who patiently work to make their websites successful will reap real benefits. There are only three sources of website visitors: Direct Traffic – Those who type your web address into the browser address bar and click. Search Engines – Responding to a query, search engines deliver results that are relevant. If your website appears close to the top of the list, and if the title and description are intelligible, there is a possibility that the searcher… Read more »